- Manage and optimize paid advertising campaigns across Google Ads, Google Merchant Center (GMC), Meta Ads, and other digital advertising platforms.
- Develop and execute performance marketing strategies to drive traffic, leads, and online sales.
- Conduct keyword research and build high-performing search campaigns.
- Monitor campaign performance daily and make data-driven optimizations.
- Optimize campaigns based on key performance indicators (KPIs), including CTR, CPC, CPA, ROAS, conversion rate, and revenue.
- Set up, integrate, test, and maintain conversion tracking, pixels, Google Analytics, Google Tag Manager, and other required tracking events.
- Perform A/B testing of ad creatives, landing pages, audience segments, bidding strategies, and campaign structures to improve performance.
- Manage end-to-end digital marketing campaigns across PPC, SEM,



Display Advertising, Social Media Advertising, Remarketing, and Email Marketing.
- Analyze customer behavior, audience insights, and competitor activities to identify growth opportunities.
- Allocate and manage advertising budgets to maximize campaign performance and return on investment (ROI).
- Collaborate with the creative, content, and web development teams to improve campaign effectiveness and landing page performance.
- Prepare daily, weekly, and monthly performance reports with actionable insights and optimization recommendations.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

📌 Ppc Executive (Gujarat)
🏢 Vasu Healthcare
📍 Gujarat