Skillset- Google Ads, CPS, Budget Handling, E-commerce
Key Responsibilities
- Plan, execute, and scale Google Ads campaigns focused on high-intent conversions.
- Build and optimize bottom-of-funnel keyword strategies to maximize purchase intent.
- Continuously improve CPA, ROAS, and overall campaign profitability.
- Leverage Smart Bidding strategies such as tCPA, tROAS, and Value-Based Bidding.
- Identify, test, and scale high-converting funnels and arbitrage opportunities.
- Conduct in-depth performance analysis, including search term reports, intent mapping, and funnel drop-off analysis.
📌 Media Buying (Nagar)
🏢 Aptita Consulting Partners
📍 Nagar
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