Job Description

Job Title: Senior Creative Strategist

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Location: Delhi

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About the Role

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We are looking for an experienced Senior Creative Strategist to lead creative strategy for performance-driven brands across multiple industries. You will be responsible for developing high-converting creative frameworks, overseeing UGC and ad creative production, and translating performance data into winning creative strategies. The ideal candidate combines creativity with analytical thinking and thrives in a fast-paced agency environment.

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Key Responsibilities

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• Develop and lead creative strategies for performance marketing campaigns across Meta, You Tube, and other digital platforms.

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• Build creative frameworks that drive customer acquisition, engagement, and conversions.

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• Conduct in-depth competitor analysis, consumer research, and trend forecasting to identify growth opportunities.

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• Create comprehensive creative strategy decks, campaign concepts, messaging frameworks, and content briefs.

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• Lead the planning and execution of UGC campaigns, influencer collaborations, and performance-focused ad creatives.

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• Collaborate with account managers, designers, video editors, creators, and performance marketing teams to ensure seamless campaign execution.

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• Analyze campaign performance using metrics such as CTR, Hook Rate, Hold Rate, Thumb-stop Ratio, CVR, and ROAS to optimize creative performance.

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• Mentor junior strategists and provide guidance on creative thinking, research, and campaign planning.

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• Present creative strategies and campaign insights to clients with confidence and clarity.

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• Manage multiple client accounts while ensuring high-quality execution and timely delivery.

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• Stay ahead of industry trends, platform updates, AI-powered creative tools, and evolving consumer behavior.

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Requirements

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• 4–6 years of experience in Creative Strategy, Performance Marketing, Brand Strategy, or Social Media Marketing, preferably within a digital marketing agency.

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• Proven experience developing creative strategies for D2C, e-commerce, or consumer brands.

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• Strong understanding of Meta Ads, You Tube Ads, UGC, influencer marketing, and performance creatives.

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• Ability to translate campaign data into actionable creative insights.

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• Excellent communication, presentation, and stakeholder management skills.

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• Experience working with cross-functional teams and managing multiple projects simultaneously.

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• Strong analytical mindset with a passion for testing, experimentation, and creative optimization.

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Preferred Skills

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• Experience leading creative brainstorming sessions and mentoring junior team members.

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• Familiarity with AI-powered creative tools and creative automation platforms.

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• Understanding of consumer psychology, conversion-focused storytelling, and direct-response marketing.

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• Strong project management and leadership skills.

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Why Join Us?

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• Work with leading brands across diverse industries.

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• Collaborative and growth-oriented work environment.

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• Opportunities to lead high-impact creative campaigns.

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• Exposure to creative performance marketing strategies and cutting-edge digital trends.

📌 Senior Creative Strategist (India)
🏢 Epigroww Global
📍 India