Job Description

KEY RESPONSIBILITIES:

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• Drive product-led visibility through strategic PR seeding, media outreach, and curated media

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drops.

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• Plan and execute high-impact media engagements, walkthroughs, events, and brand

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interactions.

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• Build and maintain strong relationships with Tier 1, Tier 2, business, lifestyle, and regional

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media.

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• Manage PR calendars for Lifestyle & Corporate , campaign timelines, and reporting with

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strong adherence to TATs.

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• Track and analyse media coverage, share of voice, sentiment, and campaign performance.

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• Support crisis communication planning and real-time issue management.

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• Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations,

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and speaking opportunities.

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• Plan and execute Linked In marketing initiatives including corporate updates, thought

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leadership, and campaign visibility.

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• Develop key industry narratives, media angles, and communication frameworks.

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• Work closely with senior leadership for strategic messaging and external communication.

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• Drive brand communication initiatives around craft, artisan clusters, heritage, sustainability,

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and the brand's larger vision and mission.

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• Build compelling storytelling narratives that strengthen brand identity and emotional consumer

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connect.

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• Develop communication frameworks for campaigns, launches, cultural moments, and brand-

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led initiatives.

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• Ensure consistent articulation of brand values across media, content, leadership

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communication,



and marketing channels.

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• Work closely with internal stakeholders to bring forward stories around craftsmanship,

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communities, and brand purpose.

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• Develop and execute content marketing strategies aligned with brand and business goals.

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• Coordinate with internal teams and external agencies for content creation and amplification.

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• Maintain consistency in tone, messaging, and brand positioning across channels.

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Years of Experience:: 7-8 years of experience in Lifestyle PR, and Corporate

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Communications

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Bachelor's/Masters: Marketing Communication, Journalism or related field from a premier college

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Knowledge & Skills:

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 Strong media relations with editors and senior journalists.

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 Excellent writing, editing, and storytelling abilities.

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 Strong understanding of content marketing, SEO, and GEO optimisation.

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 Experience in corporate communications and thought leadership positioning.

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 Ability to manage multiple campaigns and stakeholders simultaneously.

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 Solid presentation, coordination, and project management skills.

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 Data-driven mindset with experience in reporting and performance tracking.

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 Excellent networking and relationship-building skills across diverse industries.

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 Proficient in crisis management and strategic reputation recovery.

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 Deep understanding of the nuances between Lifestyle and Corporate PR, with the

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agility to manage both simultaneously.

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Interested candidates please share resume at

📌 Manager - Corporate Communication & PR (India)
🏢 FABINDIA
📍 India