Responsibilities

- Campaign Strategy & Execution: Develop and execute full-funnel, digital-first

campaigns (awareness → conversion) across Meta, Google, YouTube, and

programmatic platforms, to drive awareness, engagement, and ticket conversions

- Content and Creative Management: Develop content independently and act as

custodian with creative and design teams to produce performance-led ad assets,

event listings, and social content that drive engagement and conversions

- Data & Optimization: Leverage audience insights, campaign analytics and ticketing

data to refine targeting, optimize spend efficiency and CPA to maximise ROAS

- Ticketing Operations & Conversion Management: Using in-house capabilities and

working with third-party ticketing platforms for inventory management, tracking, pixel

setup, and A/B testing to maximize reach and occupancy

- Brand Playbooks: Develop scalable brand guidelines and detailed bibles across IPs

for marketing assets, on-ground materials, and event-day touchpoints, in coordination

with production design to ensure a consistent world class audience experience

- Cross-Functional Collaboration: Partner with business strategy, creative operations,

technology,



and legal teams to align marketing initiatives with overall IP and

experience objectives

Qualifications

- 1-2 years of experience in marketing strategy and operations, ideally within live

entertainment, media or direct to consumer tech sectors

- Demonstrated success in scaling audiences and driving ticket sales through

performance marketing, innovative campaigns and customer funnel optimization

- Strong command over Meta Ads Manager, Google Ads, YouTube Ads, and analytics

platforms

- Hands-on experience with tracking tools (Google Analytics, Tag Manager, pixels, UTM

structures)

- Ability to interpret data into actionable insights and communicate them clearly with

teams

- Excellent creative sensibility to deliver innovative content across media and formats

- Ability to manage ticketing operations, including A/B testing, yield optimization, and

partnerships with third party platforms

- Skilled at developing brand and process manuals to drive customer obsession

practices

- Robust stakeholder management capability to drive cross-functional collaboration

- A passion for live entertainment, arts and culture, and innovation in storytelling

📌 Executive/Senior Executive, Performance Marketing (India)
🏢 Saregama India
📍 India