Job Type: Full-time

Ayafi is a contemporary saree and textile brand rooted in craft, storytelling, and everyday elegance. We work with fluid fabrics and thoughtful design to create pieces that feel effortless yet deeply intentional.We're looking for someone who sees beautiful light before everyone else does.Someone who notices interesting compositions, loves creating aesthetic visuals, and instinctively thinks, "This would make a great photo... or an even better reel."At Ayafi, you'll be responsible for shaping the visual identity of our brand—from product photography and campaign shoots to Instagram Reels, ad creatives, customer stories, and behind-the-scenes moments. If you enjoy turning everyday moments into compelling content and love building beautiful brands, we'd love to hear from you. Instagram: @ayafi.in | Website: www.ayafi.inWhat You'll DoPhotography & Visual DirectionPhotograph sarees, stoles, and products for our website and social mediaPlan and execute indoor and outdoor shootsCapture flatlays, styled product shots, detail shots, lifestyle imagery, and campaign visualsPhotograph exhibitions, flea markets, launches, and behind-the-scenes momentsSuggest creative concepts, props, locations, and styling ideasMaintain a consistent visual identity across all platformsVideo & Content CreationShoot engaging Reels and short-form videosCapture high-quality B-roll for future campaignsCreate product videos, styling videos, educational content, and behind-the-scenes contentEdit videos using engaging hooks, subtitles, transitions, music, and platform-native pacingRepurpose older photos, videos, and archived B-roll into fresh contentOrganize and maintain an accessible content librarySocial Media SupportPublish Instagram posts, Stories, and customer reviewsCreate Story content around launches, exhibitions, new arrivals,



and everyday momentsAssist in maintaining Ayafi's Instagram presenceHelp execute content calendars and campaign plansPerformance & Ad CreativesShoot photos and videos designed for Meta (Facebook & Instagram) adsUnderstand the difference between organic content and paid advertising creativesCreate scroll-stopping visuals that communicate the product within the first few secondsCapture multiple creative variations and framing options for A/B testingWork closely with the founder to develop visual concepts for campaigns, launches, and promotionsWe're Looking For Someone WhoHas a strong portfolio in photography and content creationOwns a DSLR or mirrorless camera (mandatory)Has an excellent understanding of lighting, composition, colour, and visual storytellingCan confidently shoot both products and peopleHas a strong eye for aesthetics and brandingCan edit engaging short-form videosUnderstands the difference between content that builds a brand and content that drives conversionsIs proactive, organised, collaborative, and full of ideasIs comfortable working full-time from our Bannerghatta studioBonus If YouHave experience working with fashion, lifestyle, textile, or D2C brandsUnderstand sarees, draping, or Indian textilesCan style products and direct models during shootsHave experience creating Meta ad creatives or other performance marketing contentAre proficient with Lightroom, Photoshop, Premiere Pro, CapCut, Edits, Canva, or similar creative toolsRole DetailsRole: Photographer & Content CreatorLocation: Bannerghatta, BangaloreType: Full time (In Office)Experience: 1–3 years preferred (Freshers are welcome to apply)Start Date: ImmediateWant to stand out?Include your portfolio of work and a brief cover letter telling us why you'd like to work at Ayafi, along with a one-week Instagram content plan for the launch of a new mul cotton saree collection. Include Reels, Stories, carousels, feed posts, and any campaign ideas you'd execute.We're not looking for perfection - we simply want to understand how you think, your creative process, and the kind of ideas you'd bring to the team.

📌 Photographer & Content Creator (Bengaluru)
🏢 Ayafi
📍 Bengaluru