Job DescriptionRole: Director - Media Effectiveness NExperience Required: 8+ years NLocation: Bangalore NKey Responsibilities: N1. Execute Strategic Roadmap: N- Aid in executing a comprehensive strategic roadmap for marketing effectiveness. N- Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning. N- Drive tangible businessoutcomes through a well-defined and actionable strategy. N2. Harmonize Online and Offline Channel Performance: N- Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance. N- Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution. N- Derive actionable insights to inform strategic decision-making. N3. Client Data Acquisition: N- Facilitate clients in acquiring essential data for ROI analyses. N- Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly. N4. Collaborate with the Media Team: N- Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs. N- Consider business nuances like campaign objectives (e.G., performance vs. awareness) to ensure effective measurement strategies. N5. Drive Evolution of Measurement Practices:



N- Propel the evolution and acceleration of measurement practices. N- Introduce cutting-edge test designs to ensure continual learning and adaptation to industry shifts. N6. Refine and Enhance Analytics Models: N- Continuously refine andenhance marketing analytics and optimization models. N- Work closely with the data science team to adapt models to shifts in the business landscape. N7. Develop Replicable Models and Tools: N- Develop replicable models, tools, and templates that are scalable and universally applicable across clients. N- Ensure the efficiency and effectiveness of measurement tools for seamless implementation. N8. Ad Hoc Analysis and Decision Support: N- Address requests for adhoc analysis to guide business decisions. N- Inform marketing budgetallocation through comprehensive analysis and insights. NInterested candidates canshare their CV at [email protected] along with the following details: N
- Total Years of Experience in Media Effectiveness N
- Current Companyn
- Notice Period N
- Current CTCn
- Salary Expectations N
- Current Locationn
- Open to work from Bangalore N
- What impact have you done on Business through Media Effectiveness N
- How many people are reporting under you

📌 Director - Media Effectiveness (Vasanthanagar)
🏢 dentsu
📍 Vasanthanagar