Job Objective

We are looking for an experienced and dynamic Product Manager for our Cardio-Diabetes division who can develop strong brand strategies, scientific promotional inputs, field-force training modules, and marketing campaigns to drive prescriptions and brand growth.The candidate should have a solid understanding of diabetes, hypertension, dyslipidemia, neuropathy, and related chronic therapy markets.

Key Responsibilities

1. Brand Strategy & Planning
• Develop brand plans for Cardio-Diabetes products including anti-diabetic, lipid-lowering, antihypertensive, and neuropathy products.
• Create positioning, communication strategy, and promotional campaigns for each brand.
• Identify market opportunities, therapy gaps, and competitor strategies.
• Plan monthly and quarterly marketing activities to support sales growth.

2. Promotional Inputs & Scientific Content

- Prepare visual aids, LBLs, reminder cards, leave-behind literature, product monographs, and doctor engagement material.
• Develop evidence-based scientific communication for CPs, Diabetologists, Endocrinologists, and Cardiologists.
• Ensure all promotional inputs are medically accurate, compliant, and easy for the field team to communicate.

3. Field Force Training

- Train MRs and Area Managers on product knowledge, therapy knowledge, objection handling, and doctor-wise detailing.
• Prepare product training modules, FAQs, competitor comparison charts, and detailing scripts.
• Conduct regular review and refresher training sessions.

4. Market & Competitor Analysis

- Track leading brands, pricing, pack styles, doctor preferences,



schemes, and prescription trends.
• Analyze fast-moving SKUs in diabetes, lipid, hypertension, and neuropathy segments.
• Provide insights to management for new product selection and portfolio expansion.
5. Doctor Engagement & KOL Development
• Help identify key doctors, opinion leaders, and high-potential prescribers.
• Plan CME activities, small group meetings, doctor campaigns, and prescription generation initiatives.
• Support field team in converting important doctors through scientific and brand-led communication.

6. Sales Support & Coordination

- Work closely with the sales team to improve prescription productivity.
• Create area-wise and doctor-wise promotional strategies.
• Monitor brand performance and suggest corrective actions where required.
• Coordinate with design, printing, manufacturing, and management teams for timely execution of marketing inputs.

Product Exposure Preferred

Candidate should have experience or strong knowledge in the following therapy areas:

- Glimepiride + Metformin combinations
• Dapagliflozin / SGLT2 inhibitors
- Rosuvastatin and Rosuvastatin combinations
• Ezetimibe combinations
• Fenofibrate combinations




• Telmisartan / Olmesartan combinations
• Pregabalin and diabetic neuropathy products
• Methylcobalamin, Alpha Lipoic Acid, Benfotiamine-based neuropathy products

Required Skills

- Strong product management and brand-building skills.
• Good understanding of Cardio-Diabetes therapy.
• Ability to create scientific yet practical doctor communication.
• Strong presentation and training skills.
• Good command over English, Hindi, and preferably Gujarati.
• Ability to work with sales teams and convert strategy into execution.
• Knowledge of Indian pharma market, doctor behavior, and chronic prescription trends.
• Creative mindset for brand campaigns and promotional inputs.

Qualification

- B.Pharm / M.Pharm / MBA in Marketing preferred.
• Science or pharmacy background will be an advantage.

Experience

- Minimum 3-7 years of experience in pharma product management.
• Experience in Cardio-Diabetes, chronic therapy, or physician-focused divisions preferred.
• Candidates with strong field experience in Cardio-Diabetes and product management exposure may also be considered.

Ideal Candidate Profile

The ideal candidate should be energetic, scientific, field-oriented, and capable of building a new division from the ground level. He or sheshould understand both doctor psychology and field-force execution, with the ability to create brands that are clinically strong and commercially successful.

Compensation

Salary will be based on experience, capability, and industry standards.

📌 Product Manager - Cardio-Diabetes Division (Gujarat)
🏢 Theskillions
📍 Gujarat