- We are looking for a Senior Digital Marketing Specialist to own and scale our multi-channel marketing efforts.
- You will lead campaigns across SEO, paid media, email, and social, and translate data into growth.
- This role suits someone who can think strategically and still get hands-on with execution.
Key Responsibilities:
- Plan and run integrated digital campaigns across paid search, paid social, display, and remarketing.
- Manage and optimize Google Ads and Meta Ads budgets to hit CPL and ROAS targets.
- Build full-funnel strategies that connect SEO, content, email, and paid channels.
- Generate MQLs on assigned projects
- Track performance in GA4, Google Tag Manager, and Looker Studio, then turn numbers into transparent actions.
- Run conversion rate optimization tests on landing pages and key funnels.
- Collaborate with content,
design, and development teams to ship campaigns on time.
- Manage marketing automation and lifecycle flows across email and other channels.
- Report on KPIs to leadership with honest reads on what worked and what did not.
Requirements:
- 5 to 10 years in digital marketing, ideally in an agency or SaaS environment.
- Strong command of Google Ads, Meta Ads, GA4, and GTM.
- Solid grasp of SEO fundamentals and how paid and organic work together.
- Comfortable with data, dashboards, and A/B testing.
- Excellent written and verbal communication.
- Experience managing budgets and small teams is a plus