Department: Sales & Marketing

Location: Kolkata

Reporting to: National Sales Head

Level: Mid-Senior (Area Leadership Role)

1. Role Purpose

To drive sales growth, expand the distributor/dealer network, build strong OEM and

institutional customer relationships, and ensure territory coverage for Elcoms Electrical &

Industrial Components portfolio.

2. Key Responsibilities

A. Sales Achievement & Business Growth

• Achieve monthly, quarterly, and annual sales targets for assigned territory.

• Drive product penetration for electrical & industrial components, panel accessories,

and OEM solutions.

• Generate recent business opportunities through market mapping and lead conversion.

B. Distributor & Channel Management

• Appoint, onboard, and develop distributors and channel partners.

• Monitor distributor performance, schemes, stock levels, and secondary sales.

• Conduct weekly visits to key channel partners to ensure strong market presence.

• Manage sales officers/promoters (if applicable) and support them in achieving field

targets.

C. Territory & Customer Management

• Build and maintain solid relationships with panel builders, OEMs, contractors,

institutions, and government departments.

• Visit customer sites regularly to understand requirements and offer suitable product

solutions.

• Ensure customer concerns, service issues, and technical queries are addressed

quickly.

D. Market & Competitor Insights

• Track competitor products, pricing, schemes, and market trends.





• Gather market intelligence and share insights with senior management for planning.

• Identify high-potential areas and propose strategies to increase geographical reach.

E. Sales Operations & Coordination

• Prepare daily/monthly sales reports, funnel updates, and territory plans.

• Coordinate with internal teams (Customer Service, Technical, Logistics) for smooth

order execution.

• Ensure timely payment collection and compliance with commercial policies.

• Support sales campaigns, product launches, trade shows, and customer events.

3. Required Skills / Competencies

Functional Skills

• Strong knowledge of electrical components, switchgear, industrial products, and

panel solutions.

• Solid experience in B2B Industrial Sales / Channel Sales / Territory Sales.

• Ability to manage distributors, key accounts, and OEM relationships.

• Competence in sales forecasting, negotiation, and proposal preparation.

• Proficiency in MS Excel, CRM tools, and sales reporting.

Behavioural Competencies

• Excellent communication and relationship-building skills.

• Strong team handling and people management ability.

• Problem-solving and decision-making approach.

• High level of discipline, coordination, and follow-through.

• Ability to travel extensively within the territory.

4. Educational Qualification

Bachelor’s degree in Electrical engineering

Any graduate with relevant experience can apply.

MBA/PGDM is an added advantage.

5. Experience Range

12 to 13 years of experience in area sales, electrical industry sales, channel development, or

OEM sales.

📌 Area Sales Manager (West Bengal)
🏢 Elcom
📍 West Bengal