Role & responsibilities

Manager Apparel who will take complete ownership of the company's revenue growth.

This is a leadership role responsible for developing and managing digital sales, offline sales, performance marketing, business development, and customer acquisition strategies.

The selected candidate will be directly responsible for achieving the company's sales targets while building and leading a high-performing sales and marketing team.

Preferred candidate profile

About Rebel Drapes

Rebel Drapes is a fast-growing premium women's western wear fashion brand based in Kolkata. We design and manufacture our own collections with a vision to become one of India's leading D2C fashion brands. As we scale nationally, we are looking for an experienced sales leader who can drive revenue across digital and offline channels.

Position Summary

We are looking for a dynamic and result-oriented Sales & Growth Manager – Apparel who will take complete ownership of the company's revenue growth.

This is a leadership role responsible for developing and managing digital sales, offline sales, performance marketing, business development, and customer acquisition strategies.

The selected candidate will be directly responsible for achieving the company's sales targets while building and leading a high-performing sales and marketing team.

Key Responsibilities

Revenue Growth

- Take complete ownership of the company's monthly, quarterly and annual sales targets.
- Develop and execute business growth strategies to maximise revenue and profitability.
- Identify new opportunities across D2C, retail, wholesale and institutional sales.
- Prepare sales forecasts and growth plans.





Digital Sales & Performance Marketing

- Lead and supervise Shopify website sales.
- Plan, monitor and optimise Meta (Facebook & Instagram) Ads and Google Ads campaigns.
- Drive improvements in ROAS, CAC, website conversion rate and customer acquisition.
- Coordinate SEO, influencer marketing, email marketing and retention campaigns.
- Work closely with creative teams to improve campaign performance.

Offline Sales & Business Development

- Build and manage a solid offline sales network.
- Develop relationships with distributors, retailers and multi-brand outlets.
- Expand B2B and institutional business opportunities.
- Participate in trade fairs, exhibitions and fashion events.
- Explore franchise and retail expansion opportunities.

Team Leadership

- Recruit, mentor and manage digital marketing executives and offline sales teams.
- Establish KPIs and monitor individual and team performance.
- Conduct regular performance reviews and training sessions.

Business Analysis & Reporting

- Analyse sales performance, inventory movement and customer behaviour.
- Monitor product profitability and inventory ageing.
- Present weekly and monthly MIS reports to management with actionable recommendations.

Candidate Profile

Essential Requirements

- Minimum 5 years of experience in the apparel or fashion industry.




- Proven expertise in managing both digital and offline sales.
- Strong understanding of D2C fashion business and retail operations.
- Hands-on experience with:
- Shopify
- Meta Ads
- Google Ads
- Performance Marketing
- SEO
- CRM systems
- Microsoft Excel and reporting dashboards

- Excellent leadership, communication and negotiation skills.
- Strong commercial acumen and analytical ability.
- Ability to work under sales targets and deliver measurable business growth.

Preferred Background

Candidates with experience in brands such as Zara, H&M;, ONLY, Vero Moda, Levi's, Jack & Jones, Lifestyle, Pantaloons, Westside, Reliance Trends, Myntra, AJIO, Nykaa Fashion, Urbanic, Newme, Freakins or similar apparel companies will be preferred.

Key Performance Indicators (KPIs)

- Monthly Revenue Growth
- Achievement of Sales Targets
- Online Sales Growth
- Offline Sales Growth
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Website Conversion Rate
- Average Order Value (AOV)
- Customer Retention Rate
- Team Productivity
- Gross Margin Improvement

Why Join Rebel Drapes?

- Opportunity to lead the sales and growth strategy of a rapidly expanding fashion brand.
- Direct interaction with the Founder & CEO.
- Freedom to build and lead your own high-performing sales and marketing team.
- A challenging role with significant career growth potential.
- Remuneration commensurate with experience, expertise and demonstrated performance.

Location: Kolkata, West Bengal

Interested candidates who are passionate about fashion, business growth and leadership are encouraged to apply.

📌 Sales & Growth Manager (West Bengal)
🏢 Draperia Luxe
📍 West Bengal