Position summary
Lead and own the commercial and marketing strategy for an integrated DRI-to-rolling steel plant, driving volume, margin and market share for Sponge Iron, Billets, TMT bars and related products across Odisha and nearby states.

Key responsibilities

- Strategy & planning: Develop and execute the annual and 3-year commercial strategy for product lines (Sponge Iron, Billets, TMT bars), including market segmentation, pricing strategy, trade terms, and channel mix.
- Market development: Map demand, identify high-potential accounts and create plans to grow share in Odisha, West Bengal, Jharkhand, Chhattisgarh and nearby markets.
- Sales & distribution management: Build and manage an effective distribution network , set channel policies, and implement target-based incentives and credit norms.
- Key account management: Own relationships with large buyers such as construction conglomerates, infrastructure companies, steel fabricators, merchant traders, negotiate long-term contracts and bulk-supply agreements.
- Pricing & commercial terms: Set dynamic pricing, discounts, freight and payment terms to protect margins while maintaining competitiveness in spot and contract markets.
- Demand-supply coordination: Work closely with production, logistics, and quality teams to align off-take plans, manage stock, schedule dispatches, and minimize demurrage and delivery failures.
- Branding & customer communication:



Position the plants products in target markets through trade promotions, product certifications, technical seminars, and participation in trade fairs and industry forums.
- Market intelligence & reporting: Maintain market price trackers, competitor intelligence, raw-material/resale trends, and provide weekly/monthly commercial analytics and sales forecasts to senior management.
- Compliance: Ensure trade practices, documentation, invoicing, GST compliance, weighbridge reconciliation, and credit controls meet company policies and statutory norms; manage commercial/legal disputes and recovery actions.

Experience & qualifications

- Education: MBA (Marketing) or Graduate in Engineering/Commerce with strong commercial exposure; professional sales certifications preferred.

Experience: 15-20 years in marketing/commercial roles within the steel sector or allied industries (DRI, sponge iron, billets, long products, TMT bars) with at least 5 years in a leadership role; hands-on experience in Odisha and nearby states strongly preferred.

Skills: Strategic selling, negotiation, channel development, tender management, pricing analytics, P&L; orientation, stakeholder management, and strong leadership.

Technical & regulatory awareness: Familiarity with quality standards, BIS/IS specifications for rebar and structural products, weighbridge procedures, logistics constraints (rail/road) and trade documentation.

📌 Head - Marketing (West Bengal)
🏢 A Private Limited
📍 West Bengal