Role & responsibilities

The primary objective of this dual-focused role is to maximize high-quality business leads and build brand awareness in the manufacturing sector. Your core daily duties will include:

- Deep Market Sourcing & Research: Conduct exhaustive online research and market surfing to locate, track, and map potential corporate buyers across diverse sectors, focusing heavily on Flexible Packaging, Plastic Injection Molding, Blow Molding, and Plastic Converters.
- Target-Driven Lead Generation: Meet and exceed daily/weekly lead generation targets to keep the sales pipeline full.
- State Field Coordination: Act as the primary anchor point for our state-wide Field Lead Executives. You will direct their on-ground activity, align your digital research with their physical market presence, and cross-verify on-ground data to maximize data collection efficiency.
- Lead Profiling & Tele-Qualification: Initiate phone conversations with sourced leads to qualify them before handing them over to sales. You must extract and document critical industry metrics:

- What finished items are they manufacturing?
- What exact grades of polymers/plastic granules do they utilize?
- What is their average monthly and annual raw material consumption volume?

- Seamless Sales Handovers: Systematically nurture and mature leads to a state of high intent, package the exact technical data, and smoothly transition the account details to the core Sales Team for closure.
- Brand Awareness & Marketing: Drive local B2B marketing initiatives to expand company visibility within major industrial zones and manufacturing clusters, generating inbound organic inquiries.
- Data Hygiene Management: Actively maintain and update an error-free corporate lead tracker dashboard (Excel/CRM), ensuring all interaction logs are clearly maintained.

Preferred candidate profile





We are looking for an analytical, sharp, and highly organized professional who understands how to bridge the gap between initial research and sales maturity.

- Experience & Industry Background: 37 years of experience in B2B Lead Generation, Market Development, or Inside Sales. Prior experience working within the Plastic, Polymers, Chemical, or Industrial Packaging sector is highly preferred.
- Academic Requirements: Any Graduate (BBA, B.Com, B.Sc, or B.Tech/Diploma in Plastics/Chemicals is an added advantage).
- Technical & Research Skills: High proficiency in online research tools, advanced Google search operators, LinkedIn sourcing, and data collation using MS Excel.
- Technical Familiarity: Willingness and capability to quickly learn the distinctions between various polymer/granule types and technical grades.
- Communication Skills: Strong, clear verbal and written communication skills in English and [Insert local language if required, e.g., Hindi]. Must be comfortable making outbound corporate calls and guiding field executives clearly.
- Mindset: Highly target-oriented, proactive, disciplined with numbers, and capable of working independently without constant hand-holding.

Perks and advantages

- Performance-Driven Incentives: Opportunities to earn financial incentives on meeting and exceeding lead maturity targets.
- Strategic Career Path: Fast-track growth potential into Senior Business Development or Core Sales Management roles as the company grows its footprints.
- In-Person Negotiations: The fixed compensation component is highly flexible within the 2.5 LPA to 3.75 LPA bracket and will be finalized based on your industry knowledge and past achievements.
- Additional Corporate Perks: Additional corporate benefits and structured performance bonuses are being planned and will be discussed openly during your in-person interview rounds.

📌 Marketing Development Executive (New Delhi)
🏢 Aps-worldwide
📍 New Delhi