Job Title: Performance Marketing & Lead Generation Specialist

Company: White Glove Overseas Education Services Pvt. Ltd.
Location: Hyderabad (On-site)
Experience: 48 Years
Employment Type: Full Time, Permanent

About the Company

White Glove Overseas Education Services Pvt. Ltd. is a Hyderabad-based international education consultancy helping students achieve their study-abroad dreams through university admissions, visa guidance, and overseas education consulting.

We are looking for a Performance Marketing & Lead Generation Specialist who can take complete ownership of our digital marketing efforts and consistently generate high-quality student leads. This role is ideal for a data-driven marketer with expertise in paid campaigns, SEO, website optimization, and conversion-focused marketing.

The primary objective of this role is to increase qualified student enquiries and conversions through effective digital marketing strategies.

Key Responsibilities

Lead Generation (Primary Responsibility)

- Develop and execute digital marketing strategies to generate high-quality student leads.
- Plan, launch, manage, and optimize Google Ads and Meta (Facebook & Instagram) Ads campaigns.
- Improve lead quality while reducing cost per lead (CPL).
- Create high-converting landing pages and lead capture forms.
- Integrate lead forms with CRM for seamless lead management.
- Monitor campaign performance and continuously optimize for maximum ROI.
- Plan marketing campaigns around university admission intake periods.

Website & Conversion Optimization

- Manage and optimize the company website for lead generation.




- Improve website UI/UX to increase enquiry submissions.
- Optimize landing pages for higher conversion rates.
- Ensure website performance, speed, SEO, and mobile responsiveness.

SEO & Organic Growth

- Develop and execute on-page, off-page, and technical SEO strategies.
- Conduct keyword research focused on study abroad and overseas education.
- Improve organic rankings to generate long-term inbound leads.
- Monitor website traffic and search performance.

Social Media & Content Marketing

- Develop content strategies that generate enquiries.
- Create engaging content across Facebook, Instagram, LinkedIn, and YouTube.
- Plan and edit promotional videos, student success stories, and testimonials.
- Build campaigns that improve brand awareness and lead generation.

Email Marketing & Lead Nurturing

- Build automated email campaigns to nurture prospective students.
- Segment leads based on enquiry stage.
- Improve enquiry-to-enrollment conversion through targeted communication.

Analytics & Reporting

- Track campaign performance using Google Analytics (GA4), Meta Business Suite, and other analytics tools.
- Measure ROI, CPL, Conversion Rate, CAC, and overall campaign performance.
- Present weekly and monthly marketing performance reports.




- Recommend new growth strategies to increase qualified student enquiries.

Required Skills

- Performance Marketing
- Lead Generation
- Google Ads
- Meta Ads (Facebook & Instagram)
- Google Analytics (GA4)
- Search Engine Optimization (SEO)
- Landing Page Optimization
- Conversion Rate Optimization (CRO)
- CRM Integration
- Email Marketing
- Marketing Automation
- Website Management (WordPress preferred)
- Social Media Marketing
- Content Marketing
- Campaign Analytics
- Video Content Strategy

Desired Candidate Profile

- Bachelor's degree in Marketing, Business, or a related field.
- 4+ years of experience in Digital Marketing or Performance Marketing.
- Robust expertise in generating qualified leads through digital marketing.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of SEO, website optimization, and conversion strategies.
- Experience with CRM tools and marketing automation platforms.
- Excellent analytical and reporting skills.
- Highly proactive and capable of independently driving marketing initiatives.
- Experience in Overseas Education, Education Consulting, EdTech, or Service Industry is preferred.
- Key Performance Indicators (KPIs)

- Generate qualified student enquiries every month.
- Improve conversion rate from visitor to lead.
- Reduce Cost Per Lead (CPL).
- Increase website conversion rate.
- Improve ROI on paid marketing campaigns.
- Grow organic website traffic through SEO.
- Increase enquiry-to-enrollment conversions.

📌 Performance Marketing & Lead Generation Specialist (Telangana)
🏢 White Glove Education Services
📍 Telangana