Location: Kochi
Department: Marketing / Sales
Reports to: COO
Job Summary:
A Marketing Manager / Digital Marketing Manager drives brand awareness and business growth by developing, executing, and analyzing marketing campaigns. They typically manage day-to-day promotional activities, conduct market research, and collaborate across teams to promote products or services across both digital and traditional channels.
Key Responsibilities:
- Campaign Execution: Develop and implement integrated marketing campaigns across digital platforms (SEO, social media, and email) and traditional media.
- Market Research: Analyze consumer behavior, track competitor activities, and identify emerging market trends.
- Content Creation: Produce and proofread engaging copy for websites, brochures, newsletters, and promotional materials.
- Data Analytics: Monitor campaign performance, track key performance indicators (KPIs), and report on return on investment (ROI).
- Vendor & Event Management: Organize promotional events, exhibitions, and product launches while managing relationships with external agencies and suppliers.
Key Requirements:
- Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience: Proven experience in marketing, typically 7-10 years, with a track record of executing successful campaigns.
- Technical Skills: Proficiency with digital marketing tools like Google Analytics, HubSpot, or Salesforce and social media platforms.
- Soft Skills: Robust analytical capabilities, excellent copywriting skills, and the ability to manage multiple projects simultaneously.
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📌 Digital Marketing Manager (Kerala)
🏢 INTERCAD SYSTEMS
📍 Kerala