Employment Type

Full-Time

Location

Bangalore (US-facing role; significant overlap with US business hours required)

Reports To

VP, Global Operations & Strategy

About Position2

Position2 is an AI-native growth marketing agency with two decades of experience driving measurable growth for B2B and B2C brands. We combine deep institutional marketing intelligence with modern AI-powered delivery systems to plan, execute, and optimize full-funnel programs for US-market clients, supported by a world-class delivery team in India.

The Role

We are looking for a full-time Paid Social Media Lead to own our paid social and programmatic practice end-to-end. This is a senior, hands-on, strategic, growth, and leadership role. You will set social media strategy for a portfolio of US-based accounts, lead creative direction, act as the strategic voice in client relationships, and elevate the capabilities of our Bangalore-based delivery team.

You will be accountable not just for advising on strategy, but for building the practice, the playbooks, quality standards, testing culture, and commercial growth. Being AI-native and demonstrating expertise in AI-driven innovation is critical to this function.

Key Responsibilities

Strategy & Practice Ownership

- Own paid social media marketing strategy across Meta, TikTok, Reddit, LinkedIn, and programmatic platforms for all assigned accounts
- Lead full-funnel planning across acquisition, retargeting, and brand amplification
- Leverage AI to exponentially speed up testing, delivery, launches, measurement, and growth
- Set channel mix, budget allocation, and measurement frameworks for each engagement
- Identify and run new channel experiments and growth opportunities; scale what works into repeatable offerings
- Establish the paid social & programmatic practice’s standards, and QA processes

Creative & Messaging Leadership

- Define creative strategy frameworks — hooks, angles, formats, and iteration cadences, built for platform-native performance




- Partner with creative and delivery teams to increase creative testing velocity and win rates
- Translate platform and user trends into actionable creative direction
- Ensure brand storytelling and performance outcomes reinforce each other rather than compete

Client Leadership & Storytelling

- Serve as the senior strategic point of contact for US-based clients
- Lead weekly presentations, QBRs, strategy discussions, research, and growth roadmap discussions with narrative-driven communication
- Translate complex performance data into clear, compelling business stories and actions
- Build trusted-advisor relationships with clients that drive retention and expansion

Team Leadership & Enablement

- Direct and mentor the core execution team on campaign strategy, account structure, and optimization
- Run regular performance reviews of accounts and provide actionable, teachable feedback
- Build and maintain playbooks, training materials, and frameworks that raise delivery quality across the team
- Own the strategy-to-execution handoff so client-facing commitments are consistently delivered

Commercial Growth

- Partner with sales on new business pitches, bringing channel expertise and strategic narratives
- Identify and drive upsell and cross-sell opportunities within existing accounts
- Contribute to proposals, case studies, and positioning of our paid media services in a competitive US market
- Share accountability for revenue retention and growth across the paid media portfolio

What Success Looks Like

First 30 days:

Full command of the existing account portfolio; audit of current campaign structures and creative testing practices; initial playbook improvements shipped to the delivery team.





First 2-3 Months:

Measurable lift in account performance and creative testing velocity; documented practice playbooks in active use; direct contribution to at least one new-business win and expansion within existing accounts; delivery team operating with greater strategic autonomy. Additional revenue opportunities identified, pitched and won with clients.

Qualifications

Required

- 8–10+ years in paid and paid social marketing, paid media, or growth roles, with at least 5 years in a strategy or team leadership capacity
- Proven experience owning US-market client relationships at a senior level
- Deep hands-on Ads expertise across Meta, TikTok, Reddit, LinkedIn, and programmatic platforms
- Strong grasp of creative strategy as a performance lever, with a track record of improving creative testing programs
- Excellent storytelling, presentation, and executive communication skills
- Ability to operate at both strategic and tactical altitude — comfortable setting direction and diving into an ad account
- Comfortable working full-time with meaningful overlap with US business hours

Preferred

- Experience leading or enabling remote/offshore delivery teams
- Experience working on the brand side, leading paid social strategy and growth.
- Valuable to have agency-side experience managing multiple concurrent accounts
- Hands-on with AI-assisted marketing workflows and automation
- Experience contributing to new business development and proposals

What We Offer

- A senior leadership seat in a fast-growing, AI-native agency
- Ownership of a practice, not just a channel — you build the playbook
- Direct exposure to US enterprise clients and cutting-edge marketing systems
- Competitive compensation aligned with experience

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📌 Social Media Lead (India)
🏢 Position2
📍 India