Job Information

Job Opening Status

In-progress

Industry

Retail & Wholesale

Date Opened

07/30/2026

Job Type

Full time

Work Experience

1-3 years

City

Pune City

State/Province

Maharashtra

Country

India

Zip/Postal Code

411001

About Us

Groupsoft US. is a Software Service’s company providing Consulting on transformational programs and implementation services to large Retail and Fashion organizations across North America and Europe. At Groupsoft, bold, innovative thinking, inspired people, and passion for results come together to simplify, strengthen, and transform the way Retail, Wholesale, and Fashion businesses are structured.

Job Description

JD: Marketing Specialist

Role Overview

We are looking for a hands-on, creative, and technology Marketing Specialist with about 3 years of

experience. In this role, you will be responsible for building and managing our content library, digital

presence, driving outbound and inbound initiatives, and supporting events. You will play a pivotal

role in visibility of our SAP services and our proprietary tech accelerators in the identified global

markets.

Key Responsibilities

1. Marketing Content Library

 Own, develop, and maintain the repository of sales and marketing collateral, with a

specific focus on high-impact presentations, infographics, videos, etc.

 Collaborate with leadership teams and subject matter experts to translate expertise,

experience, and case studies into compelling visuals and customer-facing assets

2. Website Management

 Serve as the gatekeeper of the company website, ensuring content is curated, up-to-

date, and aligned with our latest offerings and IP initiatives

 Basic management of the CMS to upload blogs, resources, case studies, and event pages

3.



Social Media Management

 Own the content calendar and publishing across our corporate social media channels,

with a focus on LinkedIn

 Support in creation of engaging posts that highlight expertise, culture, success stories,

and updates

 Monitor industry trends and engage with relevant communities and partners

4. Event Support

 Drive and support end-to-end event participation, from tracking event calendar

managing registrations through post event activities

 Develop dedicated event content and creative assets

 Execute post-event activities, including follow-up communications and lead tracking

5. SEO and AI Search Optimization (GEO)

 Execute on-page, off-page, and technical SEO strategies to improve organic rankings for

identified keywords

 Adapt and optimize content for AI, ensuring our brand, IPs, and solutions are accurately

cited and recommended by AI engines like ChatGPT, Claude, and Google Gemini

6. Performance Reporting and Analytics

 Track, analyse, and report on monthly KPIs across all digital channels (web traffic, SEO,

GEO rankings, social engagement, any ad spend, and conversion rates)

Requirements

Requirements and Qualifications

 3 years of proven experience in a digital marketing role, preferably within enterprise (ERP)

solutions and SaaS sector.

 AI tool fluency and an understanding of how AI is shifting traditional marketing

 Experience working with CMS platforms, CRM tools, and Analytics tools

 Strong communication skills and a valuable design sense (hands on with design tools)

 Fast and eager learner. A self-starter who can multi-task

 Ability to work and coordinate with multiple internal and external stakeholders

📌 Marketing Specalist (India)
🏢 Groupsoft
📍 India