Role Overview

We are looking for a results-driven, hands-on Creative Strategist to take end-to-end ownership of all digital and promotional campaign creative. This role combines creative leadership, performance marketing expertise, and production skills, with a strong focus on measurable growth (CTR, CVR, ROAS, LTV).

You will lead the entire creative lifecycle, from concept and strategy to hands-on production direction and data-driven optimization.

Key Responsibilities

1. Strategy & Performance Ownership

- Define and execute data-driven creative strategies for acquisition and retargeting campaigns across paid channels (Meta, Google Ads, LinkedIn).
- Develop campaign plans aligned with key marketing KPIs (CTR, CVR, ROAS, LTV).
- Conduct creative analytics and translate insights into actionable optimizations (A/B testing, format/theme testing).
- Keep updated with digital marketing trends, consumer behavior, and competitor creative strategies.

2. Hands-On Production & Execution

- Lead creative production: storyboarding, ad copywriting, and guiding video shoots/post-production.
- Oversee production of all digital assets:



performance videos, image ads, social media posts, web banners.
- Ensure brand consistency across all campaigns while optimizing for platform algorithms.

3. Team Leadership & Collaboration

- Lead and mentor a creative team of 8 - 10 members (designers, content creators, video editors).
- Collaborate with Marketing, Growth, and Product teams to convert business objectives into high-converting creative campaigns.

Essential Skills & Qualifications

- 5 - 10 years of experience in creative leadership, with a focus on digital performance marketing creative.
- Proven track record of creating assets that drive measurable results (CPA, ROAS, LTV).
- Expert knowledge of digital ad platforms and best practices (video specs, hooks, ad fatigue).
- Hands-on experience in video direction and production.
- Solid analytical skills and ability to use data to optimize creative performance.
- Excellent leadership and communication skills to mentor and guide a dedicated team.

📌 Creative Strategist (India)
🏢 Ojas Softech
📍 India