Digital Marketing Executive (Paid Ads)

Location: Mohali, Punjab

Experience: 2–4 years

Working Days: 5 days a week

About the Role

We are looking for a results-driven Digital Marketing Executive with expertise in Paid Ads and Meta Ads (Facebook & Instagram). The ideal candidate will plan, execute, and optimize ad campaigns across Meta and Google platforms to drive leads, conversions, and ROAS for our clients and internal verticals (Staffing + EdTech).

Key Responsibilities

Paid Ads & Campaign Management

- Plan, launch, and optimize paid ad campaigns on Meta (Facebook & Instagram Ads) and Google Ads
- Manage ad budgets efficiently and maximize ROAS (Return on Ad Spend)
- Conduct A/B testing on ad creatives, copy, audiences, and landing pages
- Monitor campaign performance daily and provide insights/recommendations

Digital Marketing

- Create and execute digital marketing strategies for lead generation and brand awareness
- Manage social media ads, retargeting campaigns, and lookalike audiences
- Coordinate with content/design team for ad creatives, video ads, and copy
- Track and report on KPIs: CTR, CPC, CPA, conversion rate, ROAS

Analytics & Reporting

- Use Meta Business Suite, Google Analytics, Ads Manager for tracking and reporting
- Set up conversion tracking, pixel events, UTM parameters




- Prepare weekly/monthly performance reports with actionable insights
- Identify trends and optimize campaigns for better performance

Additional Tasks

- Stay updated with latest Meta Ads policies, Google Ads updates, and digital marketing trends
- Collaborate with sales/operations team to align campaigns with business goals
- Test new ad formats (Reels ads, Stories ads, Carousel ads)

Eligibility Criteria

- Experience: 2–4 years in Digital Marketing with hands-on experience in Paid Ads & Meta Ads
- Education: Bachelor's degree in Marketing, Business, Communications, or related field
- Skills Required:
- Expert in Meta Ads Manager (Facebook & Instagram)
- Hands-on with Google Ads (Search, Display, YouTube)
- Proficient in Google Analytics, Meta Pixel, conversion tracking
- Strong understanding of audience targeting, retargeting, lookalike audiences
- Good knowledge of copywriting, ad creatives, landing page optimization
- Familiarity with CRM tools (e.g., HubSpot, UnifyCRM) is a plus
- Soft Skills: Analytical mindset, attention to detail, positive communication, ability to work under deadlines.

How to Apply:Interested candidates can share their resume at: [email protected]

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Junior Digital Marketing Executive (India)
🏢 ABS Academy
📍 India