Job Responsibilities:

- Implement Pay Per Click media strategies for clients
- Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Facebook, LinkediN, Taboola, Amazon, Flipkart and other marketing platforms for a variety of clients
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Handle the creation of large keyword lists
- Provide creative copy suggestions and graphical ad templates
- Guide or create the landing page structure and content for the programming team
- Ability to run A/B testing and experiments
- Handle display network placement lists on AdWords and through other contextual advertising platforms
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals




- Direct and handle recent paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
- Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Keep pace with search engine and PPC industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals.

📌 PPC Analyst (India)
🏢 Cheenti Digital
📍 India