Drive Growth & Change Lives

Are you passionate about driving business growth, building future leaders, and making a real difference in people’s lives? Be a part of our #calregionalfamily as our Marketing Manager and help develop the heroes of tomorrow.

-------------------------------------------------------

Who We’re Looking For

We are looking for a visionary Marketing Manager to lead our online and offline marketing efforts remotely for our U.S. locations. We are interested in candidates who are looking to work for a company passionate about changing lives and building the healthcare workforce. This position reports directly to the Vice President of Marketing.

Duties & Responsibilities:

● Lead development and implementation of online and offline marketing strategy for California and Texas training programs.

● Develop and maintain email, social, and SMS campaigns in coordination with external marketing partners to increase website traffic, leads, and enrollments.

● Coordinate with external marketing partners on paid search and paid social campaigns, ensuring alignment with enrollment goals and budget targets.

● Lead marketing team to achieve strategic goals, hit deadlines, and deliver measurable results.

● Manage internal marketing team, including social media and marketing support staff.

● Develop and maintain clear onboarding processes for new partner schools, including coordinating marketing campaign setup across email, social, and other channels using Monday.com.

● Maintain weekly marketing reports and the master marketing performance dashboard to track and evaluate KPIs, monitor marketing budget, and report results to the Vice President of Marketing.

● Maintain marketing calendars and identify short- and long-term scheduling and resource needs for upcoming campaigns and events.

● Manage and enhance online presence and reputation across social media platforms and review websites such as GMB and Yelp.

● Maintain awareness of industry trends and best practices and use insights to develop and implement marketing plans across the business and competitive landscape.

● Establish and maintain clear communication rhythms with US-based team members and external partners.

● Oversee the design, production, and distribution of print advertising and company merchandise.





● Perform other responsibilities and projects as directed by the Chief Operating Officer.

Qualifications + Experience:

● Bachelor's degree in marketing, business, advertising, or a related field required.

● 4-7 years of marketing experience required

● Ability to manage and grow direct reports.

● Experience with CRM tools (esp. Zoho) and analytics systems; GA4 preferred.

● Experience with A/B testing and SEO is a plus.

● Email marketing expertise; familiarity with Mailchimp a plus.

● Experience with Google Ads and Meta Ads platforms and performance marketing best practices.

● Demonstrated experience developing and implementing successful marketing plans.

● Strong attention to detail, creative thinking, and problem-solving skills.

● Strong quantitative skills and comfortable working with spreadsheets (Excel, Google Sheets).

● Experience with project management tools required; Monday.com experience strongly preferred.

● Experience in the US healthcare or education industry preferred.

● Familiarity with US consumer marketing practices preferred.

● Excellent written and spoken English communication skills required.

● Must be available for regular overlap hours with the US team, typically evening IST to accommodate California and Texas time zones.

● Able to travel onsite to the San Antonio, TX office or Fairfield, CA (only if needed).

Key Success Factors:

● Ability to think both strategically and tactically.

● Self-motivated and works well with limited direction across time zones.

● Organized with the ability to follow up on and manage details.

-------------------------------------------------------

What We Offer

We offer generous pay and health benefits that we are proud of. Our health benefits include medical, dental, vision, and complementary life insurance plans.

We offer discretionary bonuses, raises, and promotions based on company and personal performance.



We are known for rewarding our employees and sharing our successes with the team.

We value work-life balance and self-care. Our work schedule is based on a 40-hour workweek, giving our employees more time to attend to personal needs. This position can be worked remotely.

It’s the perfect time to join our team. We’re at an exciting time in our company’s history. Be a part of our amazing growth and help develop the heroes of tomorrow.

-------------------------------------------------------

Who We Are

CALRegional specializes in administering healthcare training programs for public institutions in California and Texas. We provide affordable, fast-paced programs that positively impact the lives of students and the communities we serve together. Having started in 2013, our team has extensive experience helping public institutions expand their healthcare program offerings to meet the needs of local businesses.

Since our founding, CALRegional has grown by over 30% each year. We’ve created new career opportunities to strengthen our team, continue our mission of providing students with high-quality, affordable healthcare career education programs, and help build the essential workforce.

-------------------------------------------------------

Our Culture

At CALRegional, our mission is to create and sustain a culture grounded in our core values: Trust, Loyalty, Teamwork, Commitment, Consistency, Honesty, and Expertise. Upholding these values is the cornerstone of our success in cultivating a culture that fosters strong, genuine working relationships. We strive to empower our employees to do their best work through personal growth and development.

We’ve fostered a culture that promotes constructive discussion and prioritizes student success. We discourage departmental silos and encourage constructive feedback and ideas from all individuals in the company.

-------------------------------------------------------

Get To Know Us:

https://www.facebook.com/calregionalhealthcaretraining

https://www.instagram.com/calregional/

https://www.tiktok.com/@calregional

https://www.linkedin.com/company/harperrandcalregional/

Pay: ₹2,500,000.00 - ₹3,500,000.00 per year

Perks:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Work Location: Remote

📌 Marketing Manager (Remote) (India)
🏢 CALRegional
📍 India