Responsibilities Of A Social Media Marketing Executive
- Knowledge of web development, web design and search engine optimisation
- Four years of experience working in a consumer-facing media outlet
- Experience in managing social media accounts to establish brand identity and reputation
- Degree in journalism, mass media, marketing, communication studies or a similar field
- Ability to multitask and work on deadlines
- Maintain active social media presence across all channels
- Create content and post them regularly on multiple social networks and blogs
- Develop email marketing strategies to track email open rates and click-through rates
- Develop online promotion campaigns and weekly newsletters
- Coordinate website updates to optimise content
- Collaborate with videographers,
content writers and graphic designers to develop quality, and engaging content
Skills:
- Social media platform management
- Data analysis and analytics
- Campaign management
- Communication and interpersonal skills
- Project management and multitasking