PPC

Roles and Responsibilites

-Assist with and eventually take ownership of a variety of paid media efforts (Google Ads, Paid Social, etc), such as keyword expansion, bid optimization, campaign strategy, ad copy testing, remarketing, and more.

-Launch & scale growth marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)

-Report on campaign efforts (Conversions, Qualified Leads, A/B tests, etc.)

-Research & explore new channels to expand marketing efforts

-Take a data-driven approach to campaign optimization while also understanding the importance of brand building & becoming an industry leader

-Facilitate industry partnership media buys (audience targeting, asset delivery, etc.)

-Keep up with the latest in digital marketing (trends, new platforms, privacy, etc.)

Required skills and experience

-2 years experience with lead/demand generation at a digital marketing agency, in tech,



or B2B.

-PPC Experience - Paid Search / SEM (Google Ads + Editor, Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc.

-Ability to blend quantitative data with qualitative data to optimize campaign performance

-A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)

-Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment

-Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.

Job Type: Full-time

Pay: ₹30,000.33 - ₹55,000.00 per month

Advantages:

- Health insurance

Experience:

- Google Ads: 2 years (Preferred)

Work Location: In person

📌 PPC Executive (India)
🏢 Vrinsofts Technology
📍 India