- Plan, create, and manage PPC campaigns on:
Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
Other platforms like LinkedIn Ads (if required)
- Conduct keyword research and competitor analysis
- Write compelling ad copies and optimize landing pages
- Monitor campaign performance and optimize for: CTR, CPC, CPA, ROAS
- Perform A/B testing for ads, creatives, and landing pages
- Manage campaign budgets effectively
- Generate weekly & monthly performance reports
- Track conversions via Google Analytics & Tag Manager
- Stay updated with digital marketing trends and platform updates
Required Skills:
- Strong knowledge of Google Ads & Meta Ads Manager
- Experience with Google Analytics (GA4) and basic understanding of GTM
- Understanding of bidding strategies & audience targeting
- Positive analytical and reporting skills
- Basic knowledge of SEO & landing page optimization
- Proficiency in Excel / Google Sheets