Location, Department Unit and Reporting

Location: Bangalore, Hyderabad

Department: Nasscom AI

Reporting To: Director

Basic Functions/ Job Responsibility

- Develop strategic messaging and communication plans for all programs.
- Drive multi-channel campaigns to build awareness, adoption, and participation across industry, GCCs, SMEs, startups, developers, researchers, and policymakers.
- Curate and amplify compelling stories that showcase successful AI-led transformation, innovation, adoption, and ecosystem impact.
- Create content for digital and offline platforms, newsletters, social media, events, reports, leadership notes, campaigns, and stakeholder outreach.
- Ensure a consistent brand voice and messaging architecture across all AI programs, platforms, and touchpoints.
- Support executive and ecosystem-level advocacy through high-quality narratives, briefs, presentations, and campaign assets.
- Work closely with various internal teams & program managers to translate initiatives into robust external narratives.
- Strengthen community engagement through sharper communication cadence, relevant storytelling, and targeted visibility for different stakeholder groups.
- Track communication outcomes, campaign reach, engagement, and stakeholder response to continuously improve messaging.

Knowledge,



Skills, Qualifications, Experience

- 8–12 years of experience in marketing, strategic communications, content strategy, brand storytelling, corporate communications, or ecosystem advocacy.
- Strong ability to convert complex technology and ecosystem themes into clear, compelling narratives.
- Understanding of AI, GCCs, SMEs, startups, developer ecosystems, research communities, policy environments, and digital transformation.
- Excellent writing, editing, campaign planning, and stakeholder management skills.
- Ability to work with senior leaders and cross-functional teams to shape high-quality communication assets & generate desired outcomes.

Preferred Experience

- Prior exposure to technology companies, GCCs, industry bodies, consulting firms, startup ecosystems, developer communities, research institutions, or public policy platforms.
- Experience managing multi-channel campaigns, leadership communication, community engagement, case studies, reports, events, or ecosystem storytelling.
- Familiarity with AI, digital transformation, enterprise innovation, startup-led innovation, developer advocacy, and policy-led technology adoption narratives.

📌 Senior Manager – Marketing & Storytelling (Hyderabad)
🏢 Nasscom
📍 Hyderabad