PPC Analyst/ Strategist (India)

PPC Analyst/ Strategist (India)

03 Aug
|
DGTL360
|
India

03 Aug

DGTL360

India

Great People, Great Work

If you are a creative thinker and love to learn new things, DGTL360 might be the agency you are looking for.

At DGTL360, our ambition is to be diverse and inclusive workplace where people feel free to bring their whole self to the work. We are valued by some of the renowned B-Schools, Universities, Colleges and brands across the globe. We work to create a better workplace and help people feel valuable about their work.

Our primary focus is to ensure people learn new things in their venture to help our clients with innovative marketing strategies and out-of-the-box support.

Perks of Working at DGTL360

- Best in Industry Compensation
- Remote work opportunities available
- Continuous Upskilling
- Regular Meetups and Get-togethers

Roles and Responsibilities

- Use a data-driven approach via web analytics for monitoring and reporting of paid media campaigns
- Interface with account managers, and strategic leads to deliver for clients across a wide array of industries
- Work collaboratively with team members to create, implement, and measure online marketing campaigns
- Develop multi-channel paid digital media marketing campaigns and strategies, including search, display, discovery, performance Max, paid social video and mobile




- Daily monitoring of campaign management of paid social and/or search campaigns including monitoring account and campaign performance, troubleshooting issues and identifying new opportunities.
- Experience with setting and managing to CPL / CPA targets in Google Ads, Facebook or other platforms
- Proven ability to construct a proper A/B testing approach from hypothesis generation through data gathering and conclusions
- Familiarity with how digital ads are served and tracked using pixels, URL parameters, etc.
- Perform On page and Off page SEO optimizations: keyword research, content gap analysis, meta data optimizations and competitive research
- Manage day-to-day paid media accounts and vendors
- Develop strategies to increase lead volume, decrease cost per acquisition and out-manoeuvre competition in a highly competitive market
- Strong ability to communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful

Desired Candidate Profile

- Ability to work in a fast-paced environment
- Being highly detail-oriented with high ownership
- Preferred experience range of 2-3 years
- Ability to work across teams and manage requirements across the organization

📌 PPC Analyst/ Strategist (India)
🏢 DGTL360
📍 India

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