Key Responsibilities

CRM Management

- Own and manage CRM channels across Email, SMS, WhatsApp, App Push, In-App Messages, and web personalization.

- Execute lifecycle, engagement, and reactivation campaigns aligned to retention goals.

Journey Automation

- Build and optimize automated customer journeys across CRM platforms.

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Implement segmentation, triggers, and personalization to improve engagement and conversion.

Performance Tracking Reporting

- Monitor campaign metrics including deliverability, open rates, CTR, conversions, and retention KPIs.

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Conduct cohort and funnel analysis to identify trends and improvement opportunities.

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Prepare weekly and monthly CRM performance reports for internal reviews.

Optimization Insights

- Use customer behavior and feedback to refine messaging, segmentation, and automation logic.

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Test and iterate on subject lines, creatives, timing, and workflows to improve results.

Best Practices Trends

- Ensure CRM execution follows best practices in lifecycle marketing, automation,



and consumer communication.

- Stay updated on CRM and retention marketing trends to enhance channel performance.

Interested candidates can share CV at [email protected]

Qualifications

Requirements

- Hands-on experience with CRM platforms like MoEngage (preferred), WebEngage, or CleverTap.

- Robust understanding of CRM fundamentals, customer segmentation, and retention strategy.

- Experience in multi-channel CRM execution and journey automation.

- Analytical skills with the ability to interpret data and provide actionable insights.

- Familiarity with Zoho CRM is a plus.

- Strong communication and cross-functional collaboration abilities.

Additional Information

Work Setup
Work From Office - Delhi location

6 days work week ( Hybrid as per team requirement)
Must have:
Personal laptop
Stable Wi-Fi connection

📌 Marketing Automation Associate (India)
🏢 Enlight Now Healthcare
📍 India