About Eduverin Global

Eduverin Global is a rapidly growing Overseas Education Consultancy committed to helping students achieve their dream of studying abroad. We provide comprehensive guidance for admissions, visas, scholarships, and career counselling across multiple countries.

We are looking for a passionate, creative, and performance-driven Digital Marketing Specialist who can independently manage and scale our digital marketing initiatives while driving quality student enquiries and strengthening our online presence.

Key Responsibilities

As a Digital Marketing Specialist, you will be responsible for planning, executing, monitoring, and optimising the Company's complete digital marketing strategy.

Your responsibilities will include, but are not limited to:

Digital Marketing & Campaign Management

- Plan, execute, and optimise paid digital marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other relevant channels.
- Independently manage end-to-end performance marketing campaigns to generate high-quality student enquiries.
- Monitor campaign performance, optimise budgets, improve ROI, and maximise lead conversions.
- Conduct A/B testing of creatives, landing pages, and ad copies to improve campaign performance.

Social Media Management

- Manage and grow the Company's presence across Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and other relevant platforms.
- Develop and implement monthly social media content calendars.
- Create engaging content strategies to improve reach, engagement, and follower growth.
- Monitor audience interactions and maintain consistent brand communication.

Website Management & SEO

- Improve website visibility through effective Search Engine Optimisation (SEO) strategies.
- Increase organic website traffic and improve search engine rankings.
- Coordinate website updates, landing pages, blogs, and content optimisation.
- Monitor website performance using Google Analytics and Search Console.

Content & Creative Coordination





- Create engaging marketing content for social media, websites, blogs, advertisements, email campaigns, brochures, and promotional materials.
- Coordinate with graphic designers, video editors, or creative agencies where required.
- Ensure brand consistency across all digital platforms.

Lead Generation & CRM Support

- Develop and execute lead generation campaigns to support student admissions.
- Work closely with the counselling team to improve lead quality and conversion rates.
- Analyse campaign-generated leads and recommend improvements for higher conversion.

Analytics & Reporting

- Track, analyse, and interpret campaign performance using Google Analytics, Meta Business Suite, Google Ads, and other reporting tools.
- Prepare weekly and monthly performance reports highlighting KPIs, campaign outcomes, ROI, and recommendations.
- Monitor digital marketing trends, competitor activities, and industry best practices.

Brand Development

- Increase Eduverin Global's online visibility and brand recognition.
- Develop innovative digital marketing strategies to strengthen the Company's positioning in the overseas education sector.
- Identify current digital opportunities for student engagement and business growth.

Additional Responsibilities

- Support webinars, online events, and educational campaigns.
- Assist in email marketing and WhatsApp marketing initiatives.
- Contribute ideas for improving student engagement and digital outreach.
- Perform other marketing-related responsibilities assigned by the Management.

Required Skills

- Strong knowledge of Google Ads
- Meta Ads Manager (Facebook & Instagram)
- Google Analytics
- Google Search Console
- SEO & SEM




- Social Media Marketing
- Content Marketing
- Performance Marketing
- Lead Generation
- Email Marketing
- Canva or Adobe Creative Suite (preferred)
- WordPress (Basic Knowledge)
- AI tools such as ChatGPT, Gemini, or similar for marketing productivity
- Excellent written and verbal communication skills in English

Preferred Qualifications

- Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Communications, or a related discipline.
- Professional certifications in Google Ads, Meta Blueprint, Google Analytics, HubSpot, or equivalent will be an added advantage.

Experience

- Minimum 2 years and maximum 4 years of relevant experience in Digital Marketing or Performance Marketing.
- Prior experience in the Education, EdTech, Study Abroad, or Service Industry will be preferred.

What We're Looking For

We're looking for someone who can take ownership rather than wait for instructions. The ideal candidate should be proactive, analytical, creative, and comfortable managing multiple campaigns simultaneously while working in a fast-paced startup environment.

Salary & Perks

- Net Salary: ₹35,000 - ₹45,000 per month (based on experience and performance)
- Performance-based salary reviews
- Opportunity to work directly with the leadership team
- Career growth in a rapidly expanding international education company
- Exposure to end-to-end marketing strategy and execution

Working Hours

- Monday to Saturday
- 09:30 AM to 06:30 PM
- Sunday: Weekly Off

Why Join Eduverin Global?

- Work with a growing and ambitious overseas education consultancy.
- Take ownership of impactful marketing campaigns.
- Opportunity to build and scale the Company's digital presence from the ground up.
- A team-oriented workplace where your ideas are valued and implemented.

Pay: ₹30,063.83 - ₹45,000.00 per month

Benefits:

- Cell phone reimbursement
- Work from home

Work Location: Hybrid remote in Chennai, Tamil Nadu (Chennai District)

📌 Digital Marketing Specialist (India)
🏢 EDUverin Global
📍 India