Job Summary

A Field Sales Executive in the FMCG (Fast-Moving Consumer Goods) domain is responsible for driving sales growth, building and maintaining relationships with retailers/distributors, expanding market presence, and achieving sales targets within an assigned territory. The role is field-based with regular visits to markets, retail outlets, and business partners.

Key Responsibilities

1. Sales & Market Coverage

- Promote and sell FMCG products (e.g., food, beverage, personal care, household goods) to retailers, wholesalers, and distributors.
- Achieve daily/weekly/monthly sales targets as assigned by management.

2. Territory & Customer Management

- Plan and execute territory visit plans to maximize sales coverage.
- Build strong relationships with retailers, distributors, and other trade partners to enhance product reach.
- Identify new customers and market opportunities within the territory.

3. Product Display & Merchandising

- Ensure proper product availability, stock levels, and visibility at retail counters and shelves.
- Implement merchandising guidelines and promotional activities in stores.

4. Negotiation & Order Handling

- Negotiate prices and terms with customers.
- Collect orders, coordinate with logistics/operations for timely delivery, and ensure payment follow-ups.

5. Market Intelligence

- Monitor competitor products, pricing, and promotional activities.
- Provide feedback and insights to management on market trends and customer needs.

6. Reporting & Documentation

- Prepare and submit daily/weekly/monthly sales reports, performance metrics, and forecasts.
- Maintain accurate records of sales activities, client interactions, and visits.

Skills & Competencies





- Communication & Interpersonal Skills: Clear communication with customers and team members.
- Negotiation Skills: Ability to close deals and maintain profitability.
- Time & Territory Management: Plan visits effectively to cover the maximum area.
- Customer-Focused Approach: Build long-term relationships for repeat business.
- Self-Motivation & Target-Driven Attitude: Strong drive to achieve and exceed sales goals.

Qualifications & Experience

- Educational Qualification: 12th Pass / Graduate (Business, Marketing, or related preferred).
- Experience: 2–6 years of experience in field sales, preferably within the FMCG sector.
- Technical: Basic knowledge of MS Office, reporting tools, and CRM systems is an advantage.
- Other: Valid two-wheeler driving licence (preferred in many field roles).

Work Environment

- Field-based role requiring regular travel within the assigned territory.
- Interactions with retailers, distributors, and internal teams (sales, marketing, logistics).
- May include incentives/commissions based on performance.

Career Growth

Typical progression for a Field Sales Executive in FMCG includes:
Senior Field Sales Executive → Territory Sales Manager → Area Sales Manager → Key Account / Regional Sales roles.

Fixed Salary - 20K to 25K with Mobile + Travel Expenses

Location - West Bengal , Bihar , Orissa , Tripura , Jharkhand

Job Types: Full time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Internet reimbursement

Experience:

- Field Sales in FMCG domain: 3 years (Required)

Work Location: Hybrid remote in Thakur Pukur, Kolkata, West Bengal

📌 Senior Field Executive FMCG (India)
🏢 SM Ice Cream Mart
📍 India