PROFILE

JOB PROFILE : COPYWRITER

- Proven work experience as a Social Media Copywriter or similar role
- Hands-on experience using various social media platforms to advertise
- Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
- Familiarity with online paid advertising
- Ability to deliver creative web content (text, image and video)
- Excellent communication skills
- BSc in Marketing, Communications or relevant field

RESPONSIBILITIES

WHAT YOU'LL DO:

- Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
- Optimize social media posts (language, tone, message) based on our target audience’s behaviors
- Select appealing images and videos to complement text




- Update our social media pages with compelling company news
- Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
- Track and report on social media insights (traffic, engagement, shares, conversion rates)
- Apply advertising techniques to boost brand awareness, like promotions and competitions
- Respond to questions and comments on our social media pages in a timely and accurate manner
- Network with clients and industry professionals

📌 Copywriter (India)
🏢 Excrin Think Labs
📍 India