Role Overview

We are seeking a highly analytical and execution-focused Performance Marketing Specialist to manage, optimise, and scale paid media performance across multiple digital platforms. This role requires a strong balance of hands-on campaign management, strategic thinking, and cross-functional collaboration to drive revenue growth while maintaining efficiency and ROAS.

Key Responsibilities

1. Campaign & Account Management

- Own daily account health, optimisation, and quality control across platforms including Google, Meta, TikTok, Affiliates, and other performance channels.
- Execute and monitor bid strategies, targeting frameworks, creative testing plans, and budget pacing across brands and campaigns.
- Conduct in-depth brand-level campaign analysis to identify opportunities for growth, efficiency, and recovery.
- Implement, maintain, and optimise product feeds to improve performance and scalability.

2. Planning & Strategy

- Partner with brand marketing teams to develop integrated awareness and performance media plans.
- Review and approve media plans to ensure alignment with revenue goals, ROAS targets, and broader business objectives.
- Develop strategies for new account launches, product introductions, and market expansions.
- Lead deep-dive brand performance analyses to inform ongoing optimisation and long-term strategic decisions.

3. Collaboration & Stakeholder Management

- Lead weekly and monthly performance review meetings with agencies and internal stakeholders.
- Work closely with brand marketing teams to align on campaign calendars, promotions, launches, and priorities.
- Coordinate with cross-functional teams including creative, analytics, tech, and finance on key initiatives, platform updates, and experiments.

4. Reporting & Analysis

- Review and circulate weekly performance reports highlighting key trends, insights, and recommended actions.




- Deep dive into campaign and brand performance to identify optimisation, scaling, or recovery opportunities.
- Deliver monthly reports with comprehensive analysis of KPIs, performance drivers, and strategic recommendations.
- Maintain and update cost trackers, target sheets, and financial alignment tools to ensure accuracy and transparency.

5. Process Improvement

- Standardise and improve workflows for campaign execution, reporting, and optimisation.
- Ensure best practices are followed for campaign structures, naming conventions, tracking setups, and documentation.
- Contribute to building scalable, repeatable performance marketing processes that support business growth.

This role is ideal for someone who:

Enjoys hands-on management of performance accounts, owning results from execution to analysis. Data-driven, comfortable with large datasets, translating insights into clear decisions. Thrives in fast-paced, multi-brand or multi-market settings, managing multiple priorities. Balances daily optimization with strategic, long-term planning. Curious and proactive, tests new ideas, audiences, creatives, and formats. Communicates clearly with agencies and internal stakeholders, including non-technical teams. Values structure, process, and documentation, always seeking to improve workflows. Remains resilient and solutions-focused during performance volatility.

Qualifications & Skills

- Minimum 2 years of experience in a performance marketing role.
- Proven track record of developing, executing, and optimizing successful performance marketing strategies.
- Strong understanding of business analytics and a data-driven approach to decision-making.
- Highly analytical mindset with strong problem-solving skills.
- Excellent communication, collaboration, and stakeholder management abilities.
- Ability to manage multiple projects simultaneously and prioritize effectively in a dynamic environment.

Job Type: Full time

Work Location: In person

📌 Marketing Specialist (India)
🏢 King Group Hospitality
📍 India