KEY RESPONSIBILITIES:-

Digital Strategy & Campaign Management

- Plan, execute, and monitor online marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.
- Develop and implement lead generation strategies aligned with business objectives.
- Manage and track campaign budgets, conversions, and ROI.
- Collaborate with creative and content teams to design digital assets (ads, videos, visuals, etc.).

Social Media Management

- Handle official social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.) and ensure consistent brand messaging.
- Create engaging content, captions, and visual posts to boost audience interaction.
- Track engagement metrics and recommend data-driven improvements.

SEO & Website Optimization

- Conduct on-page and off-page SEO activities to enhance website ranking.
- Optimize website content, metadata, and keywords to improve organic traffic.
- Collaborate with technical teams for website maintenance and performance improvements.

Email & Content Marketing

- Develop and manage targeted email marketing campaigns.
- Support in creating blog posts, newsletters, and digital content aligned with brand objectives.
- Analyze campaign effectiveness through open rates, CTR, and conversion analytics.

Analytics & Reporting

- Track and analyze campaign performance using Google Analytics, Meta Insights, and CRM dashboards.
- Generate weekly/monthly reports for leadership review.
- Identify emerging digital trends and suggest innovative strategies for continuous improvement.

Coordination & Collaboration

- Work closely with the Sales, Franchise, and Academic teams for digital support.
- Manage relationships with digital agencies,



freelancers, and vendors.
- Ensure timely execution of all online campaigns and creative deliverables.

KEY RESPONSIBILITIES

Digital Strategy & Campaign Management

- Plan, execute, and monitor online marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.
- Develop and implement lead generation strategies aligned with business objectives.
- Manage and track campaign budgets, conversions, and ROI.
- Collaborate with creative and content teams to design digital assets (ads, videos, visuals, etc.).

Social Media Management

- Handle official social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.) and ensure consistent brand messaging.
- Create engaging content, captions, and visual posts to boost audience interaction.
- Track engagement metrics and recommend data-driven improvements.

SEO & Website Optimization

- Conduct on-page and off-page SEO activities to enhance website ranking.
- Optimize website content, metadata, and keywords to improve organic traffic.
- Collaborate with technical teams for website maintenance and performance improvements.

Email & Content Marketing

- Develop and manage targeted email marketing campaigns.
- Support in creating blog posts, newsletters, and digital content aligned with brand objectives.




- Analyze campaign effectiveness through open rates, CTR, and conversion analytics.

Analytics & Reporting

- Track and analyze campaign performance using Google Analytics, Meta Insights, and CRM dashboards.
- Generate weekly/monthly reports for leadership review.
- Identify emerging digital trends and suggest cutting-edge strategies for continuous improvement.

Coordination & Collaboration

- Work closely with the Sales, Franchise, and Academic teams for digital support.
- Manage relationships with digital agencies, freelancers, and vendors.
- Ensure timely execution of all online campaigns and creative deliverables.

QUALIFICATIONS / REQUIREMENTS

- Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, or a related field.
- 2–4 years of proven experience in digital marketing (education or service industry preferred).
- Hands-on experience with Google Ads, Facebook Business Suite, SEO tools (Ahrefs, SEMrush, etc.), and analytics platforms.
- Proficiency in MS Office, Canva, and familiarity with CMS/CRM systems.
- Knowledge of Adobe Creative Suite is an added advantage.

COMPETENCIES / SKILLS

- Strong knowledge of SEO, SEM, and social media marketing.
- Excellent communication, analytical, and creative skills.
- Ability to multitask, prioritize, and manage projects independently.
- Data-driven decision-making and performance monitoring.
- Collaborative mindset with a proactive and result-oriented attitude.
- Up-to-date with the latest digital marketing trends and tools.

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing Executive (Noida)
🏢 GD Goenka Healthcare
📍 Noida