Role Overview

We’re looking for a Tech Content Writer who can translate complex MarTech and AdTech concepts into clear, engaging, and SEO-optimised content. You’ll be the voice behind our blog, product documentation, thought leadership pieces, and marketing collateral, helping FabFunnel establish authority in the performance marketing space.

Key Responsibilities

Write and publish high-quality blog posts, how-to guides, product updates, and thought leadership articles on topics related to ad-tech, performance marketing, campaign automation, and analytics.

Create and maintain product documentation, knowledge base articles, release notes, and help centre content that makes FabFunnel’s features easy to understand.

Collaborate with Product, Engineering, and Marketing teams to turn feature updates and technical capabilities into compelling narratives.

Develop SEO-optimised content strategies, conduct keyword research, and track organic performance metrics.

Write case studies, whitepapers, and landing page copy that highlight FabFunnel’s value proposition for agencies and media buyers.

Repurpose long-form content into social media posts, email newsletters, and campaign briefs.

Stay current with industry trends in affiliate marketing, programmatic advertising, AI in marketing, and MarTech to ensure content remains timely and relevant.

Edit and proofread all content for clarity, accuracy, grammar, and brand voice consistency.

Requirements





2–4 years of experience in content writing, with at least 1 year focused on tech/SaaS/B2B content.

Strong understanding of digital advertising concepts, CPM, CPC, ROAS, A/B testing, campaign funnels, etc.

Proven ability to write SEO-driven content that ranks and drives organic traffic.

Excellent command over English with strong editing and proofreading skills.

Familiarity with tools like Google Analytics, SEMrush/Ahrefs, WordPress or similar CMS, and basic HTML.

Ability to translate complex technical topics into accessible, audience-friendly content.

Self-starter with robust project management skills who can manage an editorial calendar independently.

Good to Have

Prior experience writing for AdTech, MarTech, or affiliate marketing companies.

Hands-on experience with ad platforms (Facebook Ads Manager, Google Ads, TikTok Ads).

Understanding of API documentation or developer-facing content.

Exposure to AI/ML concepts as applied to marketing automation.

A published portfolio showcasing technical or B2B SaaS writing samples.

What We Offer

Opportunity to shape the content voice of a fast-growing MarTech product from the ground up.

Work alongside a passionate team of engineers, marketers, and product leaders.

Competitive salary and benefits.

Flexible work environment with a culture of ownership and autonomy.

Exposure to the global affiliate and performance marketing ecosystem.

📌 Technical Content Writer (Panchkula)
🏢 IDEACLAN PRIVATE
📍 Panchkula