- A Social Media Advertising Specialist will manage and execute multiple ad campaigns, including but not limited to audience research, account setup, campaign configuration, and implementation.
- Experience with Facebook and Instagram services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels.
- The ability to deploy an effective lead nurturing campaign strategy.
- Perform post-campaign analysis to determine performance and ROI.
- Provide regular reporting on client ad performance to the project management team and senior management.
- Develop and continuously optimize ad creative, ad copy, and landing pages.
- Work with all aspects of Social Media advertising, including but not limited to automation, ad scheduling, conversion tracking, offers, video ads, e-commerce, and bidding optimization.
Experience in the AYURVEDA/CLOTHING/FMCG SEGMENT WILL BE AN ADVANTAGE.