Digital Marketing Manager (AI-Driven Marketing)

Experience: 2-5 years

Location: Gurgaon

Employment Type:

Full-Time

*Job Summary*

We are looking for a results-oriented Digital Marketing Manager who can strategize, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on expertise in SEO, paid advertising, social media marketing, performance marketing, and lead generation, while also being proficient in leveraging AI tools and automation to enhance marketing efficiency and campaign performance.

*Key Responsibilities*

1.Plan, execute, and optimize digital marketing campaigns across multiple digital channels.

2.Develop strategies for lead generation, brand awareness, customer acquisition, and performance marketing.

3.Manage paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.

4.Create and implement SEO strategies, including On-Page, Off-Page, and Technical SEO.

5.Monitor, analyze, and improve campaign performance using data-driven insights.

6.Manage social media marketing across platforms such as Facebook, Instagram, LinkedIn, YouTube, and X.

7.Develop and oversee content marketing strategies in collaboration with the content team.

8.Execute email marketing campaigns and customer nurturing journeys.

9.Track KPIs using Google Analytics (GA4), Google Search Console, Looker Studio, and other reporting tools.

10.Generate regular performance reports with actionable recommendations.

11.Work closely with the design, content, sales, and business development teams to achieve marketing objectives.

12.Stay updated with the latest digital marketing trends, AI technologies, and platform updates.

*Technical Skills Required*

Solid expertise in SEO (On-Page, Off-Page & Technical SEO)

SEM/PPC (Google Ads)

Performance Marketing

Lead Generation





Brand Building

Social Media Marketing

Meta Ads Management

Email Marketing

Content Marketing

Google Analytics (GA4)

Google Search Console

Looker Studio / Reporting Tools

Marketing Automation Tools (HubSpot, Zoho, Mailchimp, etc.)

Keyword Research & Competitor Analysis

*AI & Automation Skills (Mandatory)*

The candidate should have practical experience using AI for digital marketing, including:

AI-assisted content creation and copywriting.

Prompt engineering for marketing use cases.

AI-powered SEO research and keyword optimization.

AI tools for ad creatives, campaign optimization, and audience targeting.

AI-based social media planning and content generation.

Marketing automation workflows using AI.

AI-powered analytics and reporting.

Experience with tools such as ChatGPT, Claude, Gemini, Perplexity, Jasper AI, Canva AI, Midjourney, Notion AI, Zapier AI, Make.com, or similar platforms.

Ability to integrate AI into daily marketing workflows to improve productivity and campaign performance.

*Preferred Qualifications*

2–5 years of experience in Digital Marketing.

Experience in B2B lead generation will be an added advantage.

Hands-on experience managing marketing budgets and optimizing ROI.

Knowledge of AI-powered marketing tools and automation platforms.

Strong analytical and problem-solving skills.

Excellent communication and project management abilities.

Ability to manage multiple campaigns simultaneously in a fast-paced environment.

*Key Performance Indicators (KPIs)*

Lead Generation & Cost per Lead (CPL)

Return on Ad Spend (ROAS)

Website Traffic Growth

Search Engine Rankings

Organic Lead Growth

Conversion Rate Optimization (CRO)

Campaign ROI

Social Media Growth & Engagement

Marketing Automation Efficiency

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 AVANI ENTERPRISES
📍 India