At Bawa Hospital, we believe healthcare is about building trust—not just inside our hospital but across every digital platform where patients seek information. We're looking for a creative, strategic, and data-driven Social Media Manager to grow our online presence, engage our community, and generate quality patient enquiries through impactful digital storytelling.

If you're passionate about content creation, healthcare marketing, and building meaningful online communities, we'd love to hear from you.

Key Responsibilities

- Develop and execute social media strategies to enhance Bawa Hospital's digital presence.
- Create engaging content, including posts, reels, stories, videos, patient education campaigns, and healthcare awareness initiatives.
- Manage and grow the hospital's social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
- Plan and manage monthly content calendars aligned with hospital services, health awareness days, and marketing campaigns.
- Coordinate with doctors and clinical teams to create authentic, informative, and engaging healthcare content.
- Manage Meta (Facebook & Instagram) advertising campaigns to generate patient enquiries and appointments.
- Monitor online engagement, respond to comments and messages, and build a positive online community.
- Collaborate with the Patient Care, Marketing, and Telecalling teams to convert digital enquiries into appointments.
- Track campaign performance, analyze insights, and prepare monthly reports with recommendations for improvement.
- Stay updated with the latest social media trends, healthcare marketing practices,



and digital innovations.

We're Looking for Someone Who Has

- 2–5 years of experience in Social Media Management, Digital Marketing, or Brand Marketing.
- Experience in healthcare, hospitals, wellness, or lifestyle brands is preferred.
- Robust understanding of Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
- Experience in Meta Ads, content planning, and community management.
- Excellent copywriting and storytelling skills.
- Creativity combined with an analytical mindset.
- Strong organizational and project management skills.

Preferred Educational Background

- Marketing
- Digital Marketing
- Mass Communication
- Journalism
- Business Administration
- Graphic Design
- Multimedia
- MBA (Marketing)
- Certification in Digital Marketing is an added advantage.

Technical Skills

- Social Media Strategy
- Content Creation & Copywriting
- Canva / Adobe Creative Suite (preferred)
- Meta Business Suite
- Google Ads & Google Analytics
- SEO & Local SEO
- Video Editing (CapCut, VN, Premiere Pro, or similar)
- AI tools for content creation (ChatGPT, Canva AI, etc.)

Why Join Bawa Hospital?

- Be part of one of Ludhiana's trusted healthcare institutions.
- Opportunity to create meaningful healthcare awareness that impacts lives.
- Work in a collaborative, innovative, and patient-centric environment.
- Professional growth with learning and development opportunities.
- Competitive salary with performance-based incentives.
- Opportunity to build and lead the hospital's digital brand.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Manager (India)
🏢 Bawa Hospital
📍 India