About the Role

We are looking for a creative and data-driven Digital Marketing Executive to build brand awareness, drive online sales, and grow our digital presence across social media, e-commerce platforms, and digital channels.

Key ResponsibilitiesSocial Media Management

- Create and manage content calendars for Instagram, Facebook, LinkedIn, and YouTube.
- Plan and execute reels, carousels, stories, and engagement campaigns.
- Coordinate with designers, photographers, and content creators.
- Monitor trends and identify viral content opportunities.

Content Marketing

- Write engaging captions, blogs, newsletters, and product descriptions.
- Create educational nutrition-focused content aligned with brand positioning.
- Optimize content for SEO and discoverability.

Performance Marketing

- Plan and manage Meta (Facebook & Instagram) Ads and Google Ads.
- Track campaign performance and optimize for ROAS, leads, and conversions.
- Manage budgets and provide monthly performance reports.

E-commerce & Marketplace Marketing

- Manage product listings on Amazon and other marketplaces.
- Optimize product titles, descriptions, keywords, and images.
- Plan promotions, deals, and seasonal campaigns.

Website Management

- Update website content, banners, and product information.
- Monitor website traffic and user behavior using Google Analytics.
- Work with developers to improve user experience and conversions.





Community & Lead Management

- Respond to customer inquiries on social media and website channels.
- Generate leads for B2B opportunities, distributors, and corporate gifting.
- Build and maintain influencer and creator partnerships.

Required Skills

- 1–3 years of experience in Digital Marketing.
- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
- Experience with Meta Ads and Google Ads.
- Knowledge of Canva, CapCut, Photoshop, or similar tools.
- Basic SEO and Google Analytics knowledge.
- Strong communication and content-writing skills.

Preferred Qualifications

- Experience in FMCG, food brands, health, wellness, or nutrition sectors.
- Understanding of Amazon Seller Central and marketplace marketing.
- Ability to shoot and edit short-form videos and reels.

Key Performance Indicators (KPIs)

- Social media growth and engagement.
- Website traffic and conversions.
- Lead generation (B2B & D2C).
- Amazon sales growth.
- ROAS on paid campaigns.
- Content output and campaign execution.

Compensation

- Based on experience and skills.
- Performance incentives linked to sales growth, lead generation, and campaign performance.

Pay: ₹5,000.00 - ₹8,000.00 per month

Perks:

- Flexible schedule
- Work from home

Work Location: Hybrid remote in Bengaluru, Karnataka

📌 Digital Marketing Specialist (India)
🏢 Katheeravan Food Ventures
📍 India