Marketing Manager (Offline) – Wedding Industry

Job Summary:
An Offline Marketing Manager is responsible for planning and executing on-ground marketing activities to promote wedding services or products, generate leads, and increase brand visibility.

Key Responsibilities:

· Plan and execute offline marketing campaigns.

· Organize and participate in wedding exhibitions, bridal fairs, and promotional events.

· Build partnerships with wedding planners, banquet halls, photographers, decorators, and other vendors.

· Coordinate branding activities such as hoardings, print advertisements, brochures, and flyers.

· Manage local promotions and activation campaigns.

· Track campaign performance and lead generation.

· Coordinate with the sales team to convert marketing leads into customers.

· Manage marketing budgets and vendor relationships.

Required Skills:

· Robust communication and networking skills.

· Event planning and coordination.

· Vendor management.





· Budget management.

· Negotiation skills.

· Knowledge of the wedding and events industry.

· Basic understanding of CRM and Microsoft Office.

Preferred Qualifications:

· Bachelor's degree in Marketing, Business Administration, or a related field.

· 3–7 years of experience in offline marketing, preferably in weddings, events, hospitality, or luxury retail.

KPIs:

· Number of qualified leads generated.

· Event ROI.

· Brand visibility and reach.

· Partnership growth.

· Customer acquisition cost.

· Conversion rate from offline campaigns.

This role is ideal for someone who enjoys networking, organizing events, and building relationships within the wedding ecosystem.

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Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Marketing Manager offline (India)
🏢 Aadyashree Drilling International
📍 India