Job Requirements

Website Roadmap

- Define and own the website product roadmap aligned with business goals.

- Conduct user research and competitor analysis to identify opportunities for current features and enhancement.

- Partner with UX/UI agencies to create intuitive, responsive, and engaging web experiences.

- Collaborate with developers to implement features and ensure timely, high-quality delivery.

- Use analytics tools (e.g., GA4) to monitor performance and guide data-driven decisions.

- Understand the features offered by the CMS platform (Sales Force)and try to maximise the usage to improve TAT for website updates like landing page creation, blog addition etc.

Performance measure:

- Timely go live of Features
- Improve User experience through design and content interventions
- Utilization of the features
- Business impact/improvement in the experience from the roll out

Improving the Website Funnel and Engagement

- Create use cases to engage users within the website to increase the traffic-to-conversion ratio

- Personalise experience for the users based on interaction, demographics, etc

- Collaborate with the content team to create a content strategy for the website. For example, add engaging modules to the website to create rich content for customers to help make decision-making easier

- Creating lead journeys to increase leads for omni channel conversions

Performance Measure

- Reduce Funnel Drop Off Rate and increase conversion.
- Increase CTRs on promotions emails.




- Personalisation experiments to increase engagement rate
- Leads to store

Website Experience & Insights

- Manage website experience – Ensuring the website assets/images are refreshed on a timely manner.

- Understand the online customer - triggers, motivations, barriers to purchase. Share customer insights from the website which can shape the next growth opportunity

- Campaign go live – Collaborate with internal stakeholders to get the campaign live on the website

- Plan the website calendar based on the business goals

- Ensure the website experience across desktop and mobile is seamless with easy navigation, intuitive layouts etc.

- Performance Measure

- Website user engagement on banners
- TAT for campaign go live
- Key insights from website behavior and online customers

Work Experience

- Strong understanding of website architecture, UX principles, SEO, and web analytics.
- Experience with CMS platforms (e.g. Adobe Experience Manager, Salesforce Commerce cloud), project management tools, and agile methodologies.
- Ability to interpret data and turn insights into actionable strategies.
- Experience in A/B testing platforms (e.g., Optimizely, VWO).
- Familiarity with front-end technologies (HTML, CSS, JavaScript).
- Strong understanding of analytics platforms preferably Google Analytics
- Exposure to tools like Figma, personalization engines.
- A mix of creative thinking and technical know-how.

📌 Product Manager - Growth Strategy (India)
🏢 Titan Company
📍 India