Designation: General Manager

Location: India Delhi Grasim Chemical Div- New Delhi

Organization: Chemicals

Job Description:

Job Purpose - To develop product/brand based on existing portfolio of products (mainly water treatment) in the business. Develop strategy for customers and market expansion to meet business objective of sales & profit.

Key Result Areas & Supporting Actions

Key Result Areas

Supporting Actions

1. Market Mapping – Geographic and behavioural segmentation

- Analysing market trend/customer behaviour.
- Assessment of scope & scale of opportunity.

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Meet existing customers.
- Identify new customers.
- Attend trade fairs/expos.
- Prepare geographic mapping reports.
- Update reports daily.
- Segregate trial customers.
- Classify customers by value/price focus.
- Plan product approvals.

2. Revenue, Volume & EBITDA

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Deliver business volume, revenue & profitability.
- Price/value management.
- Maximise margins.
- Portfolio management.

3.



Business expansion through New Product & application development

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Expand PV trials.
- ACH for Japan.
- Ensure plant utilisation.
- Portfolio management discipline.

4. New Business and market expansion

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Understand customer requirements.
- Network with industry experts.
- Identify niche applications.
- Explore current business models.

5. Develop product adjacencies leading to Chlorine derivatives

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Develop products & vendors.
- Commercialise new products.
- Work with R&D.;
- Customer acceptance.

6. Sustainable Growth of Specialty Chemical

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Commercialise new products and hand over to Sales.

7. Customer satisfaction & Feedback

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Product continuity.
- Improve CSI.

8. Develop & motivate team

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Provide direction.
- Develop specialty mindset.
- Train & mentor.
- Training plan.

📌 Head - Sales Branded Products (Delhi)
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