This team will be responsible to create a growth plan for all categories for the year and then help bring it to life with the respective marketing teams. This will mean:
- Understanding the consumer for each category and develop insights that help recruit current consumers to the platform and help grow the categories.
- Develop, establish and execute marketing strategies and plans to drive Category growth plans and achieve set business objectives working closely with the e-comm and marketing teams.
- This team’s planning process will take the growth ambition for the category, brand plans, Trends, own priorities , business intelligence and our marketing capabilities across creative, content,
performance and CRM to build a Category-Brand Plan which becomes the blueprint for the year - and then broken down into quarter and monthly plans
- This will be done through involving all cross functional teams within marketing and business.
Requirements
DELIVERABLES:
- Own the user journey (onsite & offsite, working closely with site and marketing teams)
- Define the shape of category growth by segment, contribution, brand
- Identify key drivers for each and develop a ‘consumer first’ plan
• Champion deep category understanding • Best in class, Brand specific plans for key growth contributors
- Creative and distinctive campaign thinking for the category and key brands
- 360 degree comms launches for import brands, global store brands.