Job ID: 125511

Employment Type: Full Time

Reference:

Work Experience: 0 To 5.0 Year(s)

CTC Salary: Not Disclosed by Recruiter

Function: Sales / BD

Industry: Cement/Concrete/Readymix - Building Materials

Qualification: B.Tech/B.E. - Civil; BA - Arts & Humanities; Diploma - Civil

Location:

- Ahmedabad
- Surat
- Vadodara/baroda

Job Description

Description:

Job Title: Sales Executive – Retail

Location: Ahmedabad
Industry: Construction Chemicals (Tile Adhesives, Waterproofing, Grouts, Repair Mortars, Epoxy, Admixtures)

Reporting to – Area Sales Manager

Job Purpose

To drive retail sales growth of construction chemicals by expanding dealer network, increasing product visibility, generating demand from contractors/masons, and ensuring effective secondary sales in assigned territories.

Key Responsibilities

Retail Sales & Market Development

- Achieve monthly and annual sales targets for assigned territory
- Appoint and develop new retailers and sub-dealers
- Increase secondary sales through effective retailer engagement
- Ensure healthy stock rotation and availability at retail counters

Dealer & Distributor Management

- Manage and strengthen relationships with distributors and key retailers
- Ensure timely order collection, follow-ups, and payment coordination
- Monitor distributor stock levels and execute stock planning
- Resolve retailer and distributor issues promptly

Influencer Engagement

- Develop strong relationships with masons, contractors, and applicators
- Conduct product demonstrations, site trials, and mason meets
- Support retailers with site leads and conversions

Site Visits & Technical Support

- Visit active construction sites to generate demand
- Coordinate with technical team for product application support
- Handle basic product queries related to application and performance

Brand Visibility & Promotions

- Ensure proper brand visibility through shop boards, posters, and displays
- Execute promotional schemes, sampling, and local activations




- Track competitor activities, pricing, and schemes in the market

Reporting & Compliance

- Daily market visit reports and weekly sales updates
- Maintain customer database and sales records
- Adhere to company policies and reporting formats

Key Skills & Competencies

- Strong local market knowledge of Ahmedabad retail construction market
- Good communication and negotiation skills
- Ability to build rapport with retailers and influencers
- Target-driven with solid follow-up discipline
- Willingness to travel extensively within the territory

Qualification & Experience

- Graduate / Diploma (preferred)
- 2–5 years of experience in retail sales of construction chemicals / paints / building materials
- Experience in tile adhesive, waterproofing, or similar products preferred

Key Performance Indicators (KPIs)

- Primary & secondary sales achievement
- Number of active retailers and influencers added
- Market coverage and site conversions
- Brand visibility execution
- Distributor stock health and payment discipline

Key Skills :

- Willingness To Travel Extensively Within The Territory
- Ability To Build Rapport With Retailers And Influencers
- Target-driven With Strong Follow-up Discipline

Company Profile

Ascolite is marketed by Aswani Industries Pvt. Ltd. (formerly known as Aswani Construction Pvt. Ltd.) The introduction of Ascolite was a new direction by the Group to vertically grow into building materials from construction. The first step taken to promote Ascolite was by establishing the largest state-of-the-art Fly Ash Blocks (Aerated Autoclaved) manufacturing facility at Surat (Gujarat) & today we have a range of over 100 products in Walling, Tile-fixing, Waterproofing & Construction Chemicals.

Telephonic Interview Available

- Telephonic interview are scheduled for this job opening.
- Interested Candidates are requested to apply and get recruiter contact number for telephonic interview.
- Candidates can call recruiter on given contact to start telephonic interview during working hours.

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