Designation: Manager

Location: India Karnataka Bangalore, Birla Paints

Organization: Paints

Job Description:

About the Aditya Birla Group

A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – metals, pulp and fiber, chemicals, textiles, carbon black and cement.

Aditya Birla Group is among the Forbes Best Employers, 2020 and 4th in the world and 1st in Asia Pacific in the 'Top Companies for Leaders' study 2011 (conducted by Aon Hewitt, Fortune Magazine and RBL).

About Birla Paints Division Grasim

A new venture in the space of paints, Birla Paints division – Grasim is set to offer a diversified new-age portfolio of paints and related products in line with global megatrends. Planned to have presence across multiple locations in India. An exciting place to work, setting up world class systems, processes, future technologies, from design to scale up, involving extreme challenges and agility to add color to your career.

Job Purpose

Responsible for business delivery for Sparkle product categories from working with the influencer channel comprising of architects and interior designers

Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section





Establish strong connects with the designer fraternity by addressing industry gap areas and providing value added solutions

Maintain relationships with stakeholders at all levels within the designer fraternity and keep track of the latest developments in the industry from a product & trend pov

Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

Key Result Areas

Supporting Actions

CML and Segmentation of Firms

Create a CML for the Unit with transparent segmentation of the categories of designers/architects. Work out the various means in which the CML will be added on to and grown keeping in mind the team size and the span of control

Indexing and Active Firms

Ensure that there is an index built for sites from these CML firms with a clear mapping of sale potential and expected sale from each of the top x firms.

Business Targets

Ensure that there is a minimum of x% of firms that will be doing a minimum of Rs. X lakhs worth of business in the FY. Ensure that the CML is generating a business of X Cr. Of which x% proportion is happening in the channels specified.

Product Indexing





Creating a firm and site level index for specified focus product ranges (will be region specific)

Product Module Briefings

Ensuring completion of company/product modules at x number of firms within the specifed time periods with the relevant stakeholders. This will follow a calendar in sync with the planned launches.

Sampling-Usage-Site Count Metrics

Ensuring completion of firm product experience metric (product/site sampling), first site usage metric, and number of sites completed metric, within the specific time period.

Applicator Mapping + Sampling-Usage-Site Count Metrics

Complete mapping of the execution entities for specialised categories for entire CML. Post this mapping, to carry out the training and completion of usage metrics (sampling, first site, total sites) within the specified time period.

Engagement Programme Areas

Mapping and segmenting the firms and internal stakeholders as per the Engagement Program tiers

Completing the tasks as outlined for individual stakeholders/firms under the Engagement Program offerings

Service Offerings

Driving x% of sale through Sparkle PS: one wall makeover & express proposition demos to be completed for focus firms

Drive utilisation of the app service module and Sparkle plugins at x% of firms in the CML especially for Type C & D firms servicing

Skills / Experience Qualifications

Sales/Marketing/Technical background in Home/Interior/Allied categories

Proficient in MS Office

Technical know-how of architectural/interior products

Exemplary communication skills

Must possess an inclination towards understanding and working with the field of design

📌 Regional Manager - AID (South) (Karnataka)
🏢 Aditya Birla Group
📍 Karnataka