We are looking for a proactive and execution-focused Marketing Executive – ATL & BTL to support the planning and execution of marketing initiatives across trade, retail, digital, and brand activation channels. The ideal candidate should have experience in ATL & BTL marketing, vendor management, event execution, retail activations, and cross-functional coordination. The role requires solid project management skills and the ability to manage multiple marketing activities simultaneously.

Key Responsibilities

Marketing Planning & Execution

Support the execution of annual marketing plans and brand calendars.

Coordinate and implement marketing campaigns across ATL, BTL, retail, and digital channels.

Ensure timely execution of all marketing initiatives as per approved plans.

Maintain marketing calendars, campaign trackers, and execution schedules.

Trade Marketing & Sales Support

Coordinate with Brand Managers and Sales teams for market activations.

Plan and execute trade promotions and retail marketing initiatives.

Develop, coordinate, and deploy POSM (Point of Sale Materials).

Coordinate packaging, promotional materials, and marketing collateral dispatch.

Monitor market visibility, merchandising standards, and promotional execution.

Work closely with Sales, Supply Chain, Procurement, and external vendors.

Digital Marketing & Social Media

Manage digital content calendars and coordinate campaign execution.

Support social media campaigns and influencer marketing initiatives.

Monitor digital campaign performance, engagement,



and key metrics.

Coordinate product listings and product launches across digital platforms.

Product Launch Support

Support new product launches and product relaunches.

Coordinate with R&D;, Packaging, Sales, Operations, and Production teams.

Assist in product sampling, market trials, and consumer feedback collection.

Ensure smooth execution of launch plans and promotional activities.

Event Management & Brand Activations

Plan and execute brand events, exhibitions, trade shows, retail activations, and experiential marketing programs.

Manage end-to-end event execution including planning, budgeting, logistics, vendor coordination, and on-ground implementation.

Coordinate with agencies, production partners, venues, and internal stakeholders.

Prepare event briefs, execution timelines, checklists, and post-event reports.

Ensure consistent brand communication across all event touchpoints.

Drive consumer engagement activities including sampling campaigns, contests, promotions, and experiential programs.

Reporting & Analysis

Track campaign performance and marketing ROI.

Prepare marketing reports, presentations, and MIS.

Maintain accurate documentation of marketing activities and budgets.

Support continuous improvement through market insights and performance analysis.

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits:

- Provident Fund

Experience:

- Event marketing: 2 years (Preferred)
- Promotion: 2 years (Preferred)

Work Location: In person

📌 Sr. Marketing Executive (Satara)
🏢 Happiest Solutions
📍 Satara