Job Title: Hospital Marketing Executive
Department: Marketing
Job Location: Erode
Reports to: Marketing Manager / Managing Director
Contact : (phone hidden)
Key Responsibilities:
- Develop and implement marketing campaigns to promote hospital services and specialties.
- Conduct field visits to doctors, clinics, corporate offices, and referral sources to generate patient referrals.
- Organize health camps, awareness programs, seminars, and other promotional events.
- Build and maintain strong relationships with physicians, referral doctors, and corporate clients.
- Prepare marketing materials such as brochures, flyers, digital content, and social media posts.
- Track market trends, competitor activities, and gather feedback to enhance service quality and branding.
- Coordinate with digital marketing teams/agencies for SEO, social media, and online promotions.
- Handle branding within the hospital premises (banners, standees, signage).
- Monitor and report on the effectiveness of marketing campaigns and lead conversion.
- Support PR activities and handle media-related tasks as needed.
Key Skills & Competencies:
- Strong communication and interpersonal skills
- Good knowledge of healthcare industry trends
- Negotiation and networking ability
- Willingness to travel and conduct fieldwork