Location : Nariman Point, Mumbai

Experience Required : 8

Working Days : Monday - Saturday

Job Type : Full Time

About the Role

The Sales Executive – Offtrade will be responsible for driving secondary sales, building strong relationships with key retail partners, and ensuring the availability, visibility, and execution of South Seas portfolio across Modern Trade and Offtrade outlets. The role requires market intelligence, distribution management, and strong coordination with distributors and internal teams to meet business targets.

- Key Responsibilities

- Sales & Target Achievement

- 1. Achieve monthly, quarterly, and annual sales targets for the assigned territory.

- 2. Ensure growth in primary and secondary sales through structured planning and execution.

- 3. Identify and onboard new Offtrade accounts to expand market reach.

- Distribution & Visibility Management

- 4. Ensure consistent product availability across key Offtrade channels such as liquor shops, retail outlets, and modern trade stores.

- 5. Execute planograms, product placements, and shelf/share-of-space guidelines set by the company.

- 6. Regularly track and prevent Out-of-Stock (OOS) situations.

- Retail Execution & Activation

- 7. Implement trade promotions, consumer offers, POS material deployments, and brand visibility programs.

- 8. Conduct store visits to monitor displays, branding, and execution compliance.

- 9. Coordinate with the marketing team for retail promotions, sampling, and activation events.

- Stakeholder & Distributor Management

- 10.



Build strong relationships with retailers, distributors, and key decision-makers.

- 11. Ensure timely order processing, delivery follow-ups, and payment collections.

- 12. Share business performance feedback and insights with management.

- Market Intelligence & Reporting

- 13. Track competitor pricing, schemes, current launches, and market trends.

- 14. Maintain updated records including daily beat plans, route maps, stock status, and execution reports.

- 15. Submit market working reports and dashboards as per company requirements.

- What Success Looks Like

- 1. Consistent achievement of monthly and quarterly sales targets.

- 2. Expanded outlet coverage and improved distribution across the Mumbai market.

- 3. Strong brand visibility, zero OOS situations, and effective execution of all promotional activities.

- 4. Growth in market share within the Offtrade channel and timely submission of all reports and dashboards.

- Key Skills & Competencies

- 1. Strong communication and negotiation skills.

- 2. Ability to build and maintain strong trade relationships.

- 3. Knowledge of Offtrade and alcohol beverage retail ecosystem.

- 4. Highly organized, target-driven, and self-motivated.

- 5. Proficient in MS Excel and reporting platforms.

Qualifications

1. Graduate in any discipline.

2. Minimum 8 years of experience in Offtrade / FMCG / Alcobev industry (preferred).

3. Experience in distributor handling and retail execution is an added advantage.

📌 Area Sales Executive – Offtrade (India)
🏢 South Seas Distilleries
📍 India