Social Media Optimization (SMO) Executive

VD Infotech Technologies Pvt. Ltd.

Job Title: Social Media Optimization (SMO) Executive
Company: VD Infotech Technologies Pvt. Ltd.
Location: Dehradun, Uttarakhand (On-site)
Employment Type: Full-time
Experience: 0–4 Years
Salary: ₹10,000 – ₹35,000 per month (Based on Skills & Experience)
Working Days: Monday – Saturday
Office Timings: 9:30 AM – 6:30 PM

About VD Infotech Technologies Pvt. Ltd.

VD Infotech Technologies Pvt. Ltd. is a fast-growing Digital Marketing, Web Development, Software Development, Branding, and Technology Solutions Company. We help businesses grow through innovative digital strategies, creative branding, performance marketing, and cutting-edge technology.

We are looking for a passionate and creative Social Media Optimization (SMO) Executive who can build strong online communities, create engaging content, increase organic reach, and help clients grow their digital presence across multiple social media platforms.

Job Summary

The Social Media Optimization (SMO) Executive will be responsible for planning, managing, and executing social media strategies for multiple clients and in-house brands. The candidate should have a creative mindset, knowledge of current social media trends, excellent communication skills, and the ability to increase engagement and brand awareness organically.

Key Responsibilities: Social Media Management

- Manage Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, Threads, YouTube, and Google Business Profile.
- Handle multiple client social media accounts.
- Maintain consistent branding across all platforms.
- Schedule daily, weekly, and monthly posts.

Content Planning

- Create monthly content calendars.
- Plan promotional campaigns.
- Develop festival, trending, educational,



and promotional content.
- Coordinate with Graphic Designers and Video Editors.

Content Writing

- Write engaging captions.
- Research relevant hashtags.
- Prepare social media copy.
- Create CTA-based content.
- Write engaging stories and reels descriptions.

Organic Growth

- Increase followers organically.
- Improve engagement rate.
- Increase profile reach.
- Build brand awareness.
- Community engagement.
- Respond to comments and messages.

Creative Strategy

- Generate new content ideas.
- Analyze competitors.
- Suggest trending reel ideas.
- Work on influencer collaborations.
- Create viral content strategies.

Client Communication

- Understand client requirements.
- Collect monthly content approvals.
- Provide campaign updates.
- Maintain client satisfaction.

Analytics & Reporting

- Track social media performance.
- Analyze reach, impressions, engagement, clicks, and followers.
- Prepare monthly reports.
- Suggest improvements based on data.

Collaboration

- Work closely with
- SEO Team
- Google Ads Team
- Meta Ads Team
- Graphic Designers
- Video Editors
- Website Developers
- Content Writers

Required Skills

- Social Media Optimization (SMO)
- Facebook Marketing
- Instagram Marketing
- LinkedIn Marketing
- X (Twitter)
- Pinterest Marketing
- Threads
- Google Business Profile Management
- Content Writing
- Copywriting
- Canva
- Meta Business Suite
- Social Media Analytics
- Community Management




- Organic Growth Strategies
- Trend Research
- Brand Building
- Time Management
- Client Communication

Technical Skills

Good knowledge of:

- Meta Business Suite
- Canva
- Adobe Express
- Buffer
- Hootsuite
- Zoho Social
- Google Drive
- Google Docs
- Google Sheets
- Microsoft Office

Basic knowledge of:

- Photoshop
- Illustrator
- Premiere Pro
- CapCut
- ChatGPT
- AI Content Tools

Eligibility

- Graduate in any stream.
- Digital Marketing Certification is preferred.
- Freshers with strong SMO knowledge may also apply.
- Experience of 0–4 years in Social Media Management.

Preferred Candidate Profile

We are looking for someone who is:

- Creative and innovative
- Passionate about social media
- Self-motivated
- Quick learner
- Positive attitude
- Good communication skills
- Strong analytical thinking
- Team player
- Able to work under deadlines
- Detail-oriented

Performance KPIs

- Organic follower growth
- Engagement Rate
- Reach & Impressions
- Content Quality
- Lead Generation Support
- Brand Awareness
- Client Satisfaction
- Monthly Performance Reports
- Community Engagement
- Profile Optimization

Growth Opportunity

Successful candidates can grow into:

- Senior SMO Executive
- Social Media Manager
- Digital Marketing Executive
- Brand Manager
- Digital Marketing Strategist
- Team Lead
- Digital Marketing Manager

Perks & Perks

- Attractive Salary
- Performance Incentives
- Annual Appraisal
- Career Growth Opportunities
- Professional Training
- Friendly Work Workplace
- Paid Leave
- Festival Celebrations
- Employee Recognition Programs
- Exposure to Multiple Industries

Skill Development Opportunities

Pay: ₹10,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Social Media Executive (India)
🏢 Vdinfotech
📍 India