Marketing Goa,India

We are seeking a highly skilled Digital Marketing Strategist with strong agency experience to join our dynamic team. The ideal candidate will take a leadership role in developing and executing omnichannel marketing strategies to drive customer acquisition and lifetime value. You will collaborate closely with teams in different locations to deliver high-performing campaigns across paid and organic channels.

Responsibilities:

- Develop and implement comprehensive marketing strategies across digital and offline channels.
- Oversee and optimize all paid lead generation channels, including Google, Facebook, Instagram, YouTube, and more.
- Translate brand strategy into actionable marketing objectives and campaign plans.
- Monitor campaign performance, generate insights, and adjust strategies to meet KPIs.
- Manage direct-to-consumer websites’ ad tech and analytics, including tracking pixels, Google Tag Manager, and Google Analytics.
- Ensure consistent messaging and brand positioning across all platforms.
- Collaborate with cross-functional teams to support product launches and community engagement.

Requirements:

- 2+ years of experience in Paid Search (PPC), Google Shopping, Display, and Video Ads (YouTube experience preferred).
- Proven experience managing Meta, Google, Youtube ads with advanced targeting and optimization.
- Strong background in digital marketing, data analysis, and campaign strategy.
- Proficiency in Google Analytics, Google Tag Manager, and product feeds.




- Experience working directly with clients and managing PPC accounts across different business verticals.
- AdWords certification is a plus.
- Excellent analytical, organizational, and communication skills.
- Ability to work independently and manage multiple projects effectively.

Professional Competencies:

- High attention to detail and accuracy.
- Strong problem-solving and strategic thinking abilities.
- Ability to work under pressure and meet deadlines.
- Self-motivated with a strong sense of accountability.
- Creative mindset with a focus on driving results.

Work Style & Workplace

- Office-based Role: The position requires working from the office, collaborating in real-time with the team.
- US Shift Coordination: Flexible work schedule in line with US-based hours, allowing for cross-functional team coordination across different time zones.

Important Information for Candidates

- SJ Innovation does not ask for any payment at any stage of the recruitment process.
- We do not charge fees for job applications, interviews, offer letters, training, or onboarding.
- If you receive any suspicious call, message, or email claiming to represent SJI, please report it immediately to: [email protected]

Why Join Us?

With a lively, competent work environment, an inclusive work culture, and a friendly, supportive team that is always there for you, rest assured, at SJ Innovation, there is never a dull moment.

Birthday & Festival celebrations!

Wellness Sessions

Picnics/Performance-Based Trips

INC 5000 Certified

Health Insurance and Camps

Certifications

Overseas Onsite Visits

Network Near & Far

Fun Activities

📌 Digital Marketing Executive - Goa
🏢 SJ INNOVATION
📍 Goa