Job Description – Digital Markete

Position: Digital Marketer**

Company: Awish DermaCare Pvt. Ltd.**

Location: Delhi sarita vihar

Employment Type: Full Time

Working Hours

Shift: 10:00 AM – 7:00 PM (9-hour shift including break)

Working Days: 6 days per week

Weekly Off:1 rotational off

About Us

Awish DermaCare Pvt. Ltd. is a leading aesthetic and dermatology healthcare organization committed to delivering advanced skin, hair, laser, and cosmetic treatments. We are seeking a creative, data-driven, and performance-oriented Digital Marketer to strengthen our online presence, generate qualified leads, and drive patient engagement through digital marketing initiatives.

Key Responsibilities

Performance Marketing

* Plan, execute, and optimize Google Ads, Meta Ads, and other paid campaigns.

* Generate quality leads while maintaining target Cost Per Lead (CPL).

* Monitor campaign performance and improve Return on Ad Spend (ROAS).

Search Engine Optimization (SEO)

* Improve website rankings for targeted keywords.

* Conduct keyword research and competitor analysis.

* Optimize website content, landing pages, and technical SEO.

Social Media Marketing

* Manage Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.

* Develop monthly content calendars.

* Increase brand awareness, engagement, and follower growth.

Content Marketing

* Coordinate with doctors and the creative team for educational and promotional content.

* Ensure all content aligns with the brand's tone and healthcare compliance.

Website & Landing Pages

* Update website content regularly.

* Optimize landing pages to improve lead conversion.





* Coordinate with developers for website improvements when required.

Email & WhatsApp Marketing

* Plan and execute email marketing campaigns.

* Support WhatsApp marketing and automation for patient engagement.

* Track campaign performance and optimize accordingly.

Analytics & Reporting

* Monitor website traffic using Google Analytics and Search Console.

* Prepare daily, weekly, and monthly performance reports.

* Analyze campaign performance and recommend improvements.

Online Reputation Management

* Monitor Google reviews and online reputation.

* Coordinate with the patient experience team to improve ratings and engagement.

Market Research

* Analyze competitors' digital marketing strategies.

* Identify new digital marketing opportunities and emerging trends.

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Key Result Areas (KRAs)

* Achieve monthly lead generation targets.

* Improve website organic traffic and keyword rankings.

* Increase social media engagement and follower growth.

* Maintain target Cost Per Lead (CPL) and Return on Ad Spend (ROAS).

* Improve website conversion rates.

* Deliver timely marketing reports with actionable insights.

* Support revenue growth through effective digital campaigns.

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# Required Qualifications

* Bachelor's degree in Marketing, Business, Communications, or a related field.





* Certification in Google Ads, Meta Ads, Google Analytics, or Digital Marketing is preferred.

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# Experience

* 1–4 years of experience in Digital Marketing.

* Experience in healthcare, dermatology, aesthetics, cosmetic clinics, or hospitals will be preferred.

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# Required Skills

* Google Ads

* Meta Ads (Facebook & Instagram)

* SEO (On-page & Off-page)

* Google Analytics & Search Console

* Social Media Marketing

* Content Marketing

* Email Marketing

* Google Business Profile Optimization

* Canva or basic graphic editing knowledge

* WordPress (preferred)

* Excellent written and verbal communication

* Robust analytical and reporting skills

* Time management and multitasking abilities

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# Key Competencies

* Creative thinking

* Analytical mindset

* Result-oriented approach

* Attention to detail

* Team collaboration

* Problem-solving ability

* Adaptability to changing digital trends

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# Performance Indicators (KPIs)

* Qualified leads generated

* Cost Per Lead (CPL)

* Website traffic growth

* Organic keyword rankings

* Return on Ad Spend (ROAS)

* Social media engagement rate

* Website conversion rate

* Campaign ROI

* Lead-to-appointment conversion support

* Timely submission of reports

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# What We Offer

* Competitive salary

* Performance-based incentives

* Professional growth opportunities

* Supportive and collaborative work environment

* Exposure to advanced digital marketing tools and healthcare branding

* Learning and development opportunities

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketer (Delhi)
🏢 AWISH CLINIC
📍 Delhi