Home Studio

Bangalore/Pune

Role Description

O2O Marketing automation specialist with marketing technology focus. Working in a English with an international team - with colleagues in Hong Kong, Taiwan, Japan, India, Barcelona and Mexico City. Working closely with Data Analytics, AI and visualisation.

Marketing Strategy, Planning, Tactics and Production

- MOJO corporate marketing
- Multi-platform content copywriting
- Working with Interactive Media, Deeptech and Data Visualisation teams to create automation paths in all O2O marketing engagements.
- Setting and tracking KPIs using industry standard tools

O2O Marketing Funnel Automation/Data Collection/Platform Management

- Data-collection technology review (online marketing, internet, motion sensors, retail POS, CCTV, and biometrics)
- Setting up AI-driven data analysis and decision making triggers
- Platform review, setup, integration and management

Marketing to Sales Funnel Setup and Tracking

- Setting up and tracking data links between marketing and sales funnel using Zapier or similar
- Setting up and tracking alerts for data transfer
- Using AI-driven data analysis and decision making

O2O Marketing Integration

- Dashboards for O2O integration
- Linking to offline sensors and people tracker

Market Insights





- Follow developments in programmatic and AI -driven automated marketing and lead generation tools

Other duties

- Generative AI integration into workflow
- As needed

Skills Required

Have you got what it takes to join our team?

- At least an undergraduate degree in a numerate subject
- At least 2 years working experience in O2O marketing role that has positively impacted sales
- Proficiency in EDM, CRM, Marketing automation tools, social media platforms
- English (IELTS 6.5 or equivalent TOEIC 820/ EIKEN Grade 1 )
- Second language (Mandarin, Cantonese, Japanese, Spanish)

Personality Qualities

All MOJO staff are 21st century digital leaders.

- Appreciation of the central role of Design in technology application
- Proven experience in the following area Gaming, AdTech, Agritech, EdTech, MedTech, Design, and SmartCity applications
- Good communicator of basic concepts and strategies
- Actively following technology and company trends

Benefits

Ask not what your company can do for you; but what can you do for your company

- Versatile working hours and location
- On-the-job training
- Performance related bonus

📌 Storyteller :O Marketing Automation and Lead Generation (India)
🏢 Global Digital MOJO
📍 India